PERSONAL CRM SYSTEMS - 7 BENEFITS FOR BUSINESSES - 2022

PERSONAL CRM SYSTEMS – 7 BENEFITS FOR BUSINESSES – 2022

7 BENEFITS OF USING PERSONAL CRM SYSTEMS FOR YOUR BUSINESS – 2022

PERSONAL CRM SYSTEMS - 7 BENEFITS FOR BUSINESSES - 2022

PERSONAL CRM SYSTEMS – 7 BENEFITS FOR BUSINESSES – 2022

During a pandemic crisis and economic downturn that has already started and will most probably continue to go even deeper, a question that bugs many managers is how to make the best use of their current resources. One of the answers is by using a system that manages relationships with both existing customers and potential customers, such as CRM (Customer Relationship Management). Whether it is a product or a service, every company should have a clear strategy on how to approach the (potential) client and how to achieve the desired results.

Before you decide to introduce CRM, it’s a good idea to first look at and valorize your current customer access and communication inside and outside the company. Maybe even to consult with an experienced CRM consultant and decide how the system would provide measurable increased business results. Then when you choose to introduce this system into your business, there are various CRM tools or better said CRM business systems on the market, which should support your strategy concerning customers. What are the key points of this system that will be of benefit to you, is best described personal CRM at EngageBay. We will, however, list some of the benefits in the further text.

1. All sectors will use it

Source: webbizinfo.com

CRM can benefit anyone within the company, including sales, marketing, finance, planning, resource management, manufacturing, development, research, logistics, and more. Effective communication – connecting and coordinating departments with each other is one of the best arguments for using CRM. It is suitable for every company and organization, regardless of size, but it is characteristic of everything that the user is in the center of the event, i.e. customer and information about him.

2. Greater security and rationalization

The services of providers that offer web business solutions usually save data regularly, by backing them up to different servers and support the stability and security of services through collocation servers. Outsourcing of services and business systems is an increasingly common practice and brings many advantages, compared to conventional approaches – rarely maintained files on disk. With this approach, your staff is focused on your “core business” and does not waste time supporting and maintaining the business CRM system.

3. Organized customer database and business activities

One of the reasons to use CRM is to have all customer data edited and stored in one place. Such organized data can be qualitatively searched, processed, segmented, analyzed, etc. which makes you ready for everyday business challenges. We can see the overall picture and status of the customer only if at all times we have visible all the activities related to him, both past and open planned activities.

Many CRM solutions are based on a service that you access through a web interface with protected individual user access. The advantage is access to information from anywhere and anytime, allowing you to do business outside the office, on a business trip, or elsewhere. However, special restrictions on external access are possible if you request this from the provider. Also, CRM providers have been allowing access to the system via smartphones as well.

4. Effectively turn opportunities into profits

In addition to an organized database, the CRM system should support notes simply and intuitively and inform you about activities via standard communication media. Thus, activities such as calls, e-mails, offers, contract preparation, complaints, service activities, meetings receive “status” and are not lost, unrecorded, or otherwise missed, thus reducing the risk of missed business opportunities. Planned correspondence and project activities are most often reflected in a better business result thanks to dedicated business CRM systems.

5. Tracking the progress of all employees

Source: businessnewsdaily.com

To establish successful coordination of all employees, modern approaches through the CRM system allow an overview of daily activities and tasks, which is especially important for smaller companies whose employees perform several different functions, and their work depends on the work of others involved. It can successfully bridge communication delays between the front and back offices.

To encourage the fast and efficient performance of daily tasks, employees assign tasks to each other through a common interface and get the right information at the right time related to the client.

The common interface provides insight into the engagement of members of the sales and project team, which enables efficient work, and results in a reduction of frequent meetings and telephone calls, which is directly reflected in costs. With such an approach, sales managers are ready to respond on time to the daily challenges faced by members of the sales team.

6. Automats your business process

Either way, you receive business inquiries (via the website, phone call, e-mail, etc.) CRM allows you to channel and automate your business process. CRM, on the other hand, most often automates sales processes, which gives members more time for active sales.

7. Improves decision making

In CRM, you can set priorities for clients, prepare business activities according to conditions and business indicators, filter them, and process them according to various criteria. Here are some examples of what kind of information a well-established system can offer you:

– reports per market segments and products concerning implemented activities,

– reports on the status of business potentials by sales members, period

– better planning of sales activities, according to past activities

– will help segment customers by demographics, brand loyalty, and shopping habits.

– enables a detailed analysis of the sources of our business opportunities, which are often not reflected in proportion to the effort or money invested, which is important information for business strategists.

Although sales staff often view CRM as just another tool, additional work, or just another way for bosses to track their work, sales managers must not forget that a CRM system is not just software, but a new concept for customer relationship management. By establishing a new approach to sales activities, by applying an appropriate CRM system, the sales function in the company is optimized, and sales tasks are better delegated to contact customers on time.

 

Source:| – Iniwoo.net

 

10 Important Areas to Explore During Your Company’s Mid-Year Check-In

10 Important Areas to Explore During Your Company’s Mid-Year Check-In

Mid-year checks are a great time to revaluate the goals your company made at the beginning of the year and ensure employees and metrics are on the right track. When conducting these check-ins, it’s crucial to look at a few pertinent areas that could hinder your company’s success. To that end, 10 members of Young Entrepreneur Council (YEC) weigh in on the following question:

“When conducting a mid-year check on company goals, what’s one area you’ll want to take a look at, and why? How will this help you gauge your progress?”

Here are their top recommendations.

1. Processes Hindering Employees

“The goal is to understand if any parts of the process are hindering employees from reaching their targets and setting goals. Regular check-ins should be in place, not just mid-year, to consistently evaluate strategies and how the entire team works together. It’s critical to understand if there are bottlenecks in any areas and to optimize how employees meet targets.” ~ Thomas Smale, FE International

2. Mid-Year Successes

“We all know that we need to analyze our goals, evaluate our communication channels and so on, but one area that is often overlooked is reasons to celebrate. Take time to celebrate any mid-year goals you’ve already reached, and recognize yourself and your company for the hard work. Plus, celebrating helps create a winning mindset that will help carry your company forward.” ~ Shu Saito, Fact Retriever

3. Company Culture

“I often think company culture gets overlooked in the midst of mid-year budget and production checks. How is the energy on your team? How are your employees? Mid-year is a great time to take stock of the promises you made at the beginning of the year internally and ensure that your actions match your commitments. Your team is the core of your success, so spend time to make sure they are engaged.” ~ Ashley Sharp, Dwell with Dignity

4. Customer-Facing Communication

“One important area that I like to check is our customer-facing communication. I do a thorough check of our social media content, email newsletters and customer support tickets. This is critical because it helps me find any holes in our communication and make sure our marketing is moving in the right direction. It also gives me the chance to see how customers respond to our marketing.” ~ Syed Balkhi, WPBeginner

5. Your Team’s Performance

“One area to look at is employee productivity. Ultimately, your team’s performance determines how far you go. You can track employee productivity by monitoring their progress on specific projects or goals. Also, check engagement. How connected and motivated are employees to do their work? Consider using surveys, focus groups and interviews to measure

6. Customer Retention and Satisfaction

“I always look at retention and customer satisfaction as the most important metrics. Retention shows us how well we are serving our customers. This results in higher business value and increased loyalty overall. Satisfaction scores like NPS divulge what they’re really feeling and where we can improve. With looming stiff competition, it’s a good challenge for us to retain and satisfy customers.” ~ Candice Georgiadis, Digital Day

7. Your Current Goals’ Progression

“Check on the goals themselves. It’s likely they’ll need to be updated in one of two ways: either scaled back or made more aggressive. This will depend upon current progress. This is the best way to gauge your progress by reviewing what you set out to accomplish in the first place and then acting accordingly.” ~ Andrew Schrage, Money Crashers Personal Finance

8. Your Team’s Happiness

“The first item I look at before the results is how my team is doing. Are they happy (or at least content), and do they still want to be working with me? None of the other goals mean anything if the team is not happy and working toward the same goal together.” ~ Zane Stevens, Protea Financial

9. Cash Flow

“In addition to looking at the profit and loss statement to make sure the company is staying on budget and on target to hit its financial projections for the year, I recommend looking at cash flow, which is the best indicator of your company’s solvency and whether or not you’ll be able to keep your doors open at the end of the year. You always need to have enough cash on hand to pay your bills.” ~ Jonathan Prichard, MattressInsider.com

10. Individual Employee Goals

“Individual employee goals are one thing we check mid-year. We ask employees to log measurable goals with their manager on our HR website and develop plans on how to accomplish them. Then, every quarter during a review, the manager asks the employee how well they performed. If an employee shows they can plan for the long term, that forward thinking can only boost your business.” ~ Duran Inci, Optimum7

 

Credit | @GoogleNews, @SmallBussinessTrends

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3 things to know about digital marketing

Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. It is very cost-effective to use online marketing methods. In this post, we’ll cover three reasons digital marketing is important to your business.

1. You reach people at the comfort of their homes

Your customers are online, which highlights the importance of digital marketing.

With the growth of the Internet, more people are spending their time online. Over 7.7 billion people use the Internet across the globe.

To drive the best results for your business, you need to build your online presence. You will reach more leads that want your products or services.

2. Target your audience better

The ability to target your audience is one of the most obvious reasons why digital marketing is important. You have some control over placement and size. 

But what percent of this billion is actually your target? A particular fashion magazine might have a demographic 59% female ages 35-55. They may have some college education. And you know they’re interested in the type of fashion depicted in the magazine. But that’s a huge demographic.

One of the gifts that digital marketing has given us is the ability to dissect huge demographics. Whittle them down into very targeted groups to get super-focused on a specific kind of person.

Imagine being able to market directly to people who have an interest in your products or services. With digital marketing, you can target your audience more precisely than traditional methods. You can input important information about your audience and use that information to shape your digital marketing campaigns. It makes it easy for you to reach the right people.

3. Easy to Scale and Adapt

As with any marketing, there’s initial investment required to get traffic flowing. But the importance of digital marketing to small businesses becomes very clear when you see how easy it is to scale and adapt as your business grows.

For example, with social media campaigns, display ads and search ads you can choose a daily budget. You know exactly how much that campaign will cost you.

Now you begin to see amazing results. You don’t have to go in and renegotiate an ad spot to keep the ad running. Your ad continues uninterrupted. As you continue to convert that traffic, you just increase your daily spend and revenues with it.

If you got a massive order in from a customer and need to scale back to avoid getting backlogged, it’s just as easy to do that.

If something isn’t working in your marketing, you don’t have to wait for the ad contract to run out. You don’t have to start from scratch.

You’ve got the power. Just make that small change and re-launch the ad.

The importance of digital marketing lies in the fact that you can get instant results. Analyze data and make changes fast to reduce wasted ad spend and lost revenues.

This leads us to just how cost-effective digital marketing is for a small business.

To find out more about digital marketing, follow us on our social media pages or visit our website

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