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Separating Fact from Fiction: Debunking the Myths About On-page and Off-page SEO

Separating Fact from Fiction: Debunking the Myths About On-page and Off-page SEO

Search engine optimization (SEO) is an essential part of any good digital marketing strategy. With so much conflicting advice on the web and all the myths about on-page and off-page SEO, it can be hard to know what’s true and what’s not. In this blog post, we’ll explore some of the most common myths about SEO so you can separate fact from fiction and make sure you’re optimizing your website correctly.

Introduction

There’s a lot of misinformation out there about on-page and off-page SEO. In this article, we’ll separate fact from fiction and debunk some of the most common myths about on-page and off-page SEO.

 

 Myth #1: On-page SEO isn’t important

Wrong! On-page SEO is just as important as off-page SEO. The two work hand-in-hand to help you rank higher in search engine results pages (SERPs).

Myth #2: Keyword density is the most important on-page ranking factor

It’s true that keyword density is a ranking factor, but it’s not the most important one. The three most important on-page ranking factors are content, links, and user experience. So, while keyword density is important, don’t obsess over it. Just focus on creating high-quality content that your readers will love.

Myth #3: You need to stuff your keywords into your tags and titles

Nope! That’s called keyword stuffing and it’s a sure-fire way to get penalized by Google. Instead, use your keywords sparingly and only when they make sense. For example, if you’re writing an article about tennis shoes, make sure to mention them in your title and throughout the body of your article. But don’t go overboard – a couple of mentions should be enough.

 

What is On-Page SEO?

On-page SEO is the process of optimizing a website for Google search with the goal of earning higher web traffic levels and improving the visibility of the site. The main focus of on-page SEO is to create content that is both relevant and keyword rich so that when people search for those keywords, your site comes up as a top result.

 

There are many different factors that go into on-page SEO, but some of the most important include:

  • Title tags: These are the headlines for each page on your site, and they should be reflective of the page’s content. In addition, title tags should also include your target keywords.
  • Meta descriptions: These provide a brief summary of what each page on your site is about. They show up in Google search results underneath the title tag, so it’s important to make them clear, concise, and keyword rich.
  • Header tags (H1, H2, H3): Header tags help break up your content into smaller, more manageable sections. They also allow you to further optimize each page for specific keywords by including them in the header tags.
  • Image optimization: Whenever you upload an image to your website, be sure to include keywords in the file name and fill out the alternate text field with a brief description of the image. This will help Google index your images and improve your site’s overall ranking.

Common Myths About On-Page SEO

There are a lot of myths out there about what on-page SEO is and how it works. Here are some of the most common ones:

 

1. On-page SEO is all about keyword stuffing.

This is one of the most prevalent myths about on-page SEO. Keyword stuffing used to be an effective way to improve your search engine rankings, but it no longer works. In fact, it can actually hurt your ranking. Search engines have become much better at detecting keyword stuffing, and they will penalize you for it.

 

2. You need to use all of the keywords on your page to be successful with on-page SEO.

This is also not true. In fact, using too many keywords on your page can actually harm your ranking. Search engines will penalize you for keyword stuffing, as mentioned above. Only use keywords that are relevant to the content on your page.

 

3. On-page SEO is not important because it’s all about off-page SEO anyways.

Both on-page and off-page SEO are important for achieving good search engine rankings. You need to optimize your website for both search engines and users if you want to be successful with SEO.

What is Off-Page SEO?

Off-page SEO is the process of optimizing a website for search engines with the goal of earning higher web traffic levels and improving the visibility of the site. It encompasses activities such as link building, social media engagement, and other factors that can impact your site’s ranking in search engine results pages (SERPs).

While on-page SEO focuses on optimizing your website’s content and code for search engines, off-page SEO looks at factors that are external to your website but can still impact your ranking. Because off-page SEO is more about building relationships and generating popularity for your site, it can be seen as a more long-term strategy than on-page SEO, which is more focused on immediate results.

There are many different techniques that can be used as part of an off-page SEO strategy, but some of the most common include link building, social media engagement, and brand mentions. Link building involves getting other websites to link to yours, while social media engagement refers to actively promoting your content on popular social networks like Twitter and Facebook. Brand mentions occur when someone talks about your website or business without actually linking to you; these can come in the form of blog posts, forum comments, or even news articles.

While off-page SEO is a complex topic with many different facets, the basic goal remains the same: to improve your site’s visibility and organic traffic levels by building relationships and generating popularity for your brand online.

Common Myths About Off-Page SEO

There are many misconceptions about off-page SEO. Here are some common myths:

  1. Off-page SEO is not important.
  2. Off-page SEO is all about link building.
  3. Link building is the only way to improve your off-page SEO.
  4. Social media has no impact on off-page SEO.
  5. You need to spend a lot of money on off-page SEO tools and services.

 

All of these myths are wrong! Off-page SEO is just as important as on-page SEO, and it can be improved through various means, such as link building, social media, and others.

Combining On and Off-Page SEO for Maximum Results

It is a common misconception that on-page and off-page SEO are mutually exclusive – this simply is not the case. In reality, the two types of SEO are quite complimentary, and combining them can lead to maximum results. Here we will dispel some of the myths about on-page and off-page SEO so that you can see how both can be used together for optimal results.

 

Myth #1: On-page SEO is all about optimizing your website’s code and content, while off-page SEO has nothing to do with your website

This could not be further from the truth! While it is true that on-page SEO focuses on optimizing your website’s code and content, off-page SEO also has a lot to do with your website. In fact, one of the most important factors in off-page SEO is link building, which directly affects your website’s ranking in search engine results pages (SERPs).

 

Myth #2: Off-page SEO is more important than on-page SEO

Again, this is simply not true. Both on-page and off-page SEO are important for achieving high rankings in SERPs. That being said, your website’s overall relevance and authority are determined by a variety of factors – not just the number of links pointing to it. So, while link building is an important part of off-page SEO, it’s not the only factor that matters.

Conclusion

On-page and off-page SEO are two distinct yet equally important strategies for optimizing your website. Knowing which myths to ignore and which tactics to focus on can make all the difference when it comes to achieving success with search engine optimization. With this article, we have attempted to separate fact from fiction in order to help you get a better understanding of both concepts so that you can develop an effective strategy for your own website.

7 Easy Ways To Make ERP SOLUTIONS FOR BUSINESS Faster

Easy Ways To Make ERP SOLUTIONS FOR BUSINESS Faster

Has your business been facing difficulties due to slow, inefficient processes? Do you feel like it’s hard to keep up with the competition? ERP solutions for businesses are here to help. In this article, explore simple ways to speed up your business with ERP solutions. Read on to find out how you can make your business more efficient and competitive!

Introduction To ERP Solutions

An enterprise resource planning (ERP) system is a software application that integrates and streamlines the key business processes of an organization. ERP solutions are used to manage and automate many of the back-office functions of a company, including finance, accounting, human resources, procurement, and supply chain management.

While ERP systems can be complex and expensive to implement, they can offer significant benefits to businesses in terms of efficiency and productivity. In this article, we will explore some simple ways that businesses can speed up their operations with ERP solutions.

One way to speed up your business with ERP solutions is to automate repetitive tasks. Many ERP systems come with built-in features that allow you to automate various business processes. For example, you can configure your system to automatically generate purchase orders based on sales data or send out invoices as soon as goods are shipped. By automating these types of tasks, you can free up time for your employees to focus on more strategic tasks.

Another way to improve your business efficiency with ERP solutions is by streamlining your processes. Many businesses have the complex and convoluted process flows that make it difficult to get work done in a timely and efficient manner. ERP solutions can help you streamline your processes by providing you with a centralized platform for managing all of your business data. This can help you eliminate bottlenecks and reduce the amount of time wasted on manual tasks.

Advantages of Using ERP Solutions

There are many advantages of using ERP solutions for businesses. Perhaps the most significant advantage is that ERP can help to speed up processes and improve efficiency. This can save businesses a considerable amount of time and money. In addition, ERP solutions can help businesses to become more organized and streamlined, which can lead to increased productivity.

Other advantages of using ERP solutions include the ability to track data and performance, improved customer service, and enhanced decision-making capabilities. When it comes to tracking data, businesses can use ERP systems to monitor inventory levels, sales figures, employee productivity, and other vital information. This data can be used to make informed decisions about where to allocate resources and how to improve operations. Meanwhile, improved customer service is another potential benefit of implementing an ERP solution. By automating various processes, businesses can provide their customers with a better experience by reducing wait times and ensuring accuracy. Finally, enhanced decision-making capabilities are another key advantage of using ERP solutions. With access to real-time data and analytics tools, businesses can make more informed decisions about their operations.

Simple Ways to Speed up Your Business With ERP Solutions

ERP solutions can help speed up your business in a number of ways. By automating processes and integrating data, ERP can help you work more efficiently and make better decisions. Here are a few simple ways that ERP solutions can help speed up your business:

1. Automate repetitive tasks: ERP solutions can automate many of the repetitive tasks that eat up time in businesses, such as data entry, invoicing, and purchase orders. This frees up employees to focus on more productive tasks.

2. Improve communication and collaboration: ERP systems improve communication between departments by providing a central platform for sharing information. This can help reduce errors and increase efficiency. Additionally, ERP systems often include collaboration tools that make it easier for team members to work together on projects.

3. Streamline processes: One of the biggest benefits of ERP is its ability to streamline processes. By integrating data and automating tasks, ERP can help you eliminate unnecessary steps and get work done faster.

4. Make better decisions: With real-time access to data from all departments, ERP solutions give you the information you need to make informed decisions about your business. Additionally, advanced analytics tools included in many ERP systems can help you identify trends and areas for improvement.

5. Increase visibility: Another benefit of ERP is increased visibility into all aspects of your business. With a comprehensive view of your operations, you can easily identify issues.

Automating Processes

ERP solutions can help speed up your business by automating processes. Automating processes can help improve efficiency and accuracy, and can free up employees to focus on other tasks. ERP solutions can also help you manage your inventory more effectively, and can provide real-time visibility into your business operations.

Streamlining Data Entry and Management

It’s no secret that data entry and management can be a time-consuming process for businesses. But with the right ERP solution in place, you can streamline this process and speed up your business.

ERP solutions offer a centralized database that allows you to track and manage all your data in one place. This means you can quickly and easily access the information you need when you need it. Additionally, ERP solutions often come with built-in tools for automating data entry and management tasks. This can save you even more time by eliminating the need to manually enter data into your system.

In short, ERP solutions can help you save time on data entry and management, so you can focus on more important things. If you’re looking for ways to speed up your business, an ERP solution should be at the top of your list.

Enhancing Reporting Capabilities

The goal of any business is to operate as efficiently and effectively as possible. In today’s fast-paced business environment, this can be a challenge. One way to help your business run more smoothly is to invest in ERP solutions.

ERP, or enterprise resource planning, is a type of business software that helps businesses manage their core processes more effectively. ERP solutions can help you speed up your business by enhancing your reporting capabilities.

With ERP solutions, you’ll be able to track key performance indicators (KPIs) more easily and generate reports on them quickly and easily. This will give you a better understanding of how your business is performing and where there are areas for improvement. In addition, being able to generate reports quickly can save you time and money.

Investing in ERP solutions is a smart move for any business that wants to improve its efficiency and effectiveness. If you’re looking for ways to speed up your business, enhancing your reporting capabilities with ERP solutions should be at the top of your list.

Improving Workflow and Collaboration

1. Improving Workflow and Collaboration

The biggest benefit of implementing an ERP system is the improvement in workflow and collaboration it can bring to your business. By automating tedious and time-consuming tasks, you can free up valuable resources to focus on more important tasks. In addition, ERP systems can help improve communication and collaboration between departments, making it easier to get work done quickly and efficiently.

Integrating Applications and Systems

1. – Integrating Applications and Systems

In today’s business world, the ability to integrate applications and systems is critical to success. By integrating your various business applications, you can streamline processes, improve efficiency, and better utilize data. However, integration can be a challenge. The following are some tips to help you speed up your business with ERP solutions by integrating your applications and systems:

1. Define Your Business Processes: The first step in integration is understanding how your various business processes work together. Map out each process and identify which applications and systems are involved. This will give you a clear picture of what needs to be integrated and how the integration should take place.

2. Choose the Right Integration Solution: There are many different options for integrating applications and systems. It’s important to choose the right solution for your specific needs. Consider factors such as ease of use, cost, scalability, and support when selecting an integration solution.

3. Implement the Solution: Once you’ve selected an integration solution, it’s time to implement it. Work with your IT team to ensure that the solution is properly installed and configured. Then train your employees on how to use it.

4. Monitor Performance: After implementing an integration solution, monitor its performance closely. Make sure that it’s meeting your expectations in terms of efficiency and effectiveness. If not, make adjustments as necessary.

Utilizing Cloud Computing

1. Utilizing Cloud Computing
Cloud computing can be a great way to speed up your business processes and improve efficiency. By using cloud-based ERP solutions, you can take advantage of real-time data, scalability, and collaboration tools to help your business run more smoothly. Here are a few ways that you can use cloud computing to speed up your business:

2. Automating Business Processes
By automating key business processes with cloud-based ERP solutions, you can free up time for your employees to focus on other tasks. Automation can help to streamline workflows, reduce errors, and improve overall efficiency.

3. Accessing Real-Time Data
With cloud-based ERP solutions, you can have access to real-time data from anywhere at any time. This is valuable information that can help you make better decisions for your business.

4. Scalability
Cloud-based ERP solutions are scalable, so you can easily add or remove users as needed. This is helpful if you have seasonal spikes in demand or need to downsize for any reason.

5. Improved Collaboration
ERP solutions that are based in the cloud allow for improved collaboration between employees. With features like chat, video conferencing, and document sharing, team members can easily work together on projects from anywhere in the world.

Implementing Security Protocols

When it comes to business, security is always a top priority. Implementing effective security protocols can help protect your business from potential threats and costly breaches.

There are a variety of security protocols that businesses can implement, depending on their needs. Some common security protocols include:

– Two-factor authentication
– Data encryption
– Firewalls
– intrusion detection and prevention systems

Two-factor authentication is a great way to add an extra layer of security to your login process. This requires users to provide two different pieces of information in order to gain access to their account, such as a password and a one-time code generated by a mobile app. Data encryption is another effective security measure, as it makes it much more difficult for hackers to access and read sensitive information. Firewalls can also be helpful in keeping unwanted traffic out of your network, while intrusion detection and prevention systems can help identify and block potential threats.

Implementing these or other security protocols can help keep your business safe from attack. Work with your IT team to determine which protocol would be best for your organization.

 

 

 

outsource-ict-service

Facts & Benefits of Outsourcing ICT Services to Offshore Companies

The Importance of Outsourcing Technology Projects to a Professional Company & How it Can Benefit Your Business

Outsourcing technology is the process of getting a third party to complete your IT tasks.

Outsourcing technology is a cost-effective way to get help on your IT tasks, and it can be difficult to find staff with the necessary skills.

The benefits of outsourcing are that you can get help from professionals who have the knowledge and expertise that you need, without having to hire new staff members or invest in training. You’ll also save money by not having to pay for office space for these outsourced professionals and by not having to pay for their travel expenses.

There are a number of reasons why outsourcing IT projects is beneficial to companies:

IT outsourcing services help companies to focus on their core competencies.

A company that outsources its IT projects can focus on what it does best, while the outsourced company manages the day-to-day operations of the IT department.

Outsourcing an IT project also helps a company to save money. This is because an outsourced company will charge less than a full-time employee would, and there are no benefits or other expenses involved with hiring an outside contractor. This means that a company can spend more time and money on its core competency without having to worry about spending too much on technology infrastructure.

So what are the benefits of IT Outsourcing?

 Outsourcing your IT functions is cost-effective

One of the first selling points with regard to  IT  offshore development is that it has proved to be highly cost-effective, especially when looking at companies that offer outsourced information technology services.  The Philippines in particular is renowned for being an outsourcing company hub due to their low minimum wage, but also their advanced English proficiency, work ethic, and Americanised culture, which helps establish easy business relationships. You also only have to pay your offshore staff/individuals for the time they spend on any project, instead of an in-house employee where you require to provide a fixed salary regardless if there’s any major work to be done.

You get access to the latest technology

If you were to have an in-house IT department, you would have to invest in infrastructure and equipment that can take out a generous chunk of the capital expenditure. Furthermore, keeping up to date with the latest gadgets and gizmos is almost impossible these days if you don’t want to break the bank – upgrades after updates happen almost yearly and for the budget of a small to mid-sized company, it’s a highly unlikely reality to even think about. However outsourcing it services to a third-party company you partner with is responsible for these expenses and holds the duty of being up to date for the benefit of their clients. And you can sit back and reap the rewards.

Save time and reduce distractions

As a managing director or executive, you already have a lot on your plate and the last thing you want to do is waste time attempting to cover IT jobs yourself or find an in-house expert to help you out. Outsourcing companies are designed to help you out from the very beginning – all you have to do is tell them exactly what needs to be done and they will scout however many people you need who hold the right qualifications and expertise to join you on the ASAP. By allowing them to handle this time-consuming task, you can focus on your actual job instead and make a difference in areas you’re specialized in.

Minimum liability

This is probably the most underrated on the list of benefits of IT outsourcing. Partnering with a business process outsourcing company means you have no direct liability over the employees at the company you’re hiring from. If you aren’t satisfied with those who are working on your project, you can easily request a replacement who is a better match without any consequences. This is much different from hiring directly within your company, where letting go of someone quickly isn’t so easy if you don’t have a pressing or serious reason.

***

Outsourced Quality Xpertech Solutions ltd. is a leading outsourcing company that offers highly qualified remote staff and solutions that specializes in IT servicesAs one of the leading outsourcing companies in IT xpertech solutions ltd, we assure our clients of exceptional and high-quality offshore work and services. For more information on how to get started with us, contact us today!  

This is how to calculate Personal finance Math; your score might shock you

You might be surprised by your score when you calculate Personal Finance Math

You might be surprised by your score when you calculate Personal Finance Math

 

This is how to calculate Personal finance Math; your score might shock you

This is how to calculate Personal finance Math; your score might shock you

This week we are going to do some maths.

Personal Finance is all about planning for and deploying your cash flow to meet financial goals whilst managing risk. Personal Finance covers your income, expenses, assets, and liabilities. It seeks to answer money questions like, how much liquidity is appropriate for you? How much should you save there?

This week we will highlight some personal finance metrics and how to calculate them. These are calculations that you can do on an excel sheet or a calculator, all that is needed is the raw data. (No algebra)

Savings:

Savings is the start of any financial journey and the hardest of the process. When you earn and do not spend, you have saved. There can be no investment without savings; thus, the goal of salvation is to ensure that as income increases, our savings rate also increases. The target is to save a percentage of income and not a nominal value, so the target is to save, for example, 5% of income rather than a nominal figure. The measurable goal is the Savings Rate, simply a percentage of savings to total income.  if you make N1000 and spend N900, then you have a Savings rate of 10, which is calculated as

(Savings/Total Income) *100; (100/1000)*100= 10%

Unsure of what saving rate to adopt? In practice rule of thumb is to save 10% of your income, but do not do this if your budget will be stretched. Instead, start small and adjust your budget to reduce expenses or earn more and meet your target savings. A higher savings rate is preferred because it equips you, the investor, with a tool (cash) to invest.

A good activity is to keep a detailed spending journal, possibly using an app like Modify; this allows you to track back and see where you can adjust savings to raise your savings rate.

Cash flow:

Cash flow is essentially how much you are earning, subtracted from how much you are spending. In essence, are you living within the means of your income? If you have a high savings rate, your cash flow will be increased; if your saving rate is low or negative, your cash flow is negative. The calculation of cash flow is super easy, All cash inflow less all cash outflow. (Note the emphasis on cash)

Keep in mind debt is income to you; thus, when calculating cash flow, ensure you subtract out the cost of any debt incurred to attain that cash. The target is to have a positive cash flow.

Emergency Fund:

As the name implies, an emergency fund is set up to cover unforeseen events that require finances to resolve a medical emergency. Having emergency funds helps avoid liquidating an investment portfolio to meet this unplanned need.

An emergency fund is recommended for 3-6months of your non-discretionary expenses, meaning expenses you must make like food and rent. The emergency fund is usually cash or near cash assets.

We take liquid assets divided by monthly non-discretionary expenses to calculate an emergency fund. Let’s assume we calculate non-discretionary expenses to be 100,000 every month, and we have accumulated 300,000 in liquid assets. Our emergency fund ratio will be 300,000/100,000 or 3. This means the finances can support three months of emergency spending without another inflow. The key to this equation is a proper and accurate determination of “non-Discretionary” expenses.  An emergency fund ratio is three is preferred.

Net worth:

It is a straightforward calculation; Net worth is your total assets, less your total liabilities.

The real work is scheduling all your assets and segmenting them into income-earning and non-incoming assets. Thus, an apartment you own and rent out will be an income-generating asset, while a gold watch will be a non-income generating asset. Similarly, a car you own bought with a bank loan will be an interest-bearing liability for liabilities. In contrast, a zero-interest loan from your employer will be a non-interest-bearing liability.

Then arrange those categories from most liquid to less liquid. Thus, cash in the bank will come before a corporate bond. Similarly, credit card debt will arrive before the principal repayment of a bond you issued for liabilities; Then net off. On my network sheet, I always compare what I earn from my income-bearing assets to what I am paying on the liability side, just as an anchor.

Debt to Asset Ratio:

Keeping a tab on debt is extremely important. Debt allows the acquisition of assets without the payment of cash. For some assets like a home, the cash cost is very high that it makes sense to leverage up to acquire it. Debt is only advisable to buy assets that generate income or reduce an existing expense. A measure to use for debt is the Debt to Asset Ratio, which is Total Liabilities/Total Assets expressed as a percentage.

If your total liabilities are calculated at 25m whilst your total assets are valued at 30m, the debt ratio will be 25/30 or 83%, meaning 83% of your assets are financed by debt. The objective for debt is to trend down level of debt gradually. So, as you begin to approach retirement years, your interest-bearing debt must be significantly reduced or eliminated.

Debt Coverage Ratio: The debt coverage ratio measures how much your cash income meets debt obligations. For instance, if your earn 100,000 a month and you have two loans; an auto loan of 2500 a month and a mortgage of 2000 a month, then your debt coverage ratio will be

100,000/ 2500+2000

100,000/4500 or 22 times cover.

This means the total income earned can cover the interest-paying obligations twenty-two times. This is good.  A low or negative coverage ratio will indicate that your current cash income cannot cover or repay your existing debt.

Another calculation of debt related to income is the long-term debt to Gross Income. This calculation seeks to determine how much of your gross income can be earmarked toward the repayment of longer-termed debt like a mortgage. Most mortgage companies will score your mortgage application based on a variation of this formula. The frame of this measurement is to assume that only a certain percentage of your gross income can be deployed towards long-term loans.

Let’s assume a mortgage company has a 30% debt to a gross income hurdle rate; it essentially means you can only deploy 30% of your gross income to repay the mortgage. In other words, if 30% of your payment cannot refund for your monthly mortgage obligation, you will not qualify for the loan.

Finally, The 72 rule this s a simple hack to know. If you take the rate of return of any investment and divide it by 72, the answer tells you how long before that investment can double your money.

E.g. If I invest in an apartment building with ten rooms and it costs me N10m to build, I expect to earn an 8% return from the rental property. How long before I double my N10m

Using the 72 rule, I divide 72/8 or 9 years.

Remember, the use case of these calculations is to enable you to measure your progress towards a goal. If applied early and adequately, these rations can help you adjust your spending or investment behavior. If you want to buy a home, you know that you have to reduce your other long-term loans to create sufficient space to keep your mortgage payments under the lenders’ recommended hurdle rate.

CREDIT:|| Nairametrics

Hiring for certain roles is slow as GitHub prioritizes 'strategic hires'

Hiring for certain roles is slow as GitHub prioritizes ‘strategic hires’

Hiring for certain roles is slow as GitHub prioritizes ‘strategic hires’

Hiring for certain roles is slow as GitHub prioritizes 'strategic hires'

Hiring for certain roles is slow as GitHub prioritizes ‘strategic hires’

GitHub appears to have pulled back on hiring across certain parts of the organization, becoming the latest tech giant to refactor its recruitment strategy in anticipation of an economic downturn. According to reports on Twitter and several candidates TechCrunch spoke with, GitHub has in recent days closed roles that were previously open, canceling interviews and putting applications on hold.

All the candidates received the same email, which cites “an effort to prioritize [GitHub’s] hiring and be strategic about the roles [it continues] to hire for.” There’s no obvious pattern to the outreach. Developers applying for manager- and director-level roles at the Microsoft-owned company in a range of departments and locations, including San Francisco and London, have been impacted.

In a statement provided to TechCrunch, GitHub said that hiring “continues to be a priority” but that it’s prioritizing “strategic hires” that will “increase long-term business impact.”

“We are monitoring the broader economic climate,” a GitHub spokesperson said via email. “We are actively hiring for the positions listed on our careers page and will continue to update that page as our hiring needs evolve.”

The reduction in roles could be related to a broader, expanded hiring slowdown at Microsoft announced this week, first reported by Bloomberg. Microsoft said in an internal email that it would eliminate many open jobs, including in its Azure cloud business and security software unit, while making some exceptions for “critical” positions.

Earlier in the month, Microsoft cut around 1% of its 180,000-person workforce as part of what it called a strategic “realignment.”

Layoffs within the tech sector have accelerated over the past few months as fears of inflation, the war in Ukraine and the lingering pandemic mount. Startups have had to bear the brunt of the impact. But as the unfavorable conditions persist, there’s been a knock-on effect up the corporate totem pole.

The five biggest technology giants in the U.S. — Apple, Microsoft, Meta, Amazon and Microsoft — have collectively lost more than $2 trillion of stock market value this year. As CNBC noted Tuesday, the tech-heavy Nasdaq 100 index closed trading early this week down more than 26% year-to-date, while the Dow Jones U.S. tech sector shed more than 26%.

Oracle is said to be considering a $1 billion cost-cutting initiative that would include thousands of layoffs. Just yesterday, Google said that it would pause all hiring for two weeks after announcing it would slow down its hiring process for the remainder of the year. Meta has reportedly halted hiring across teams and directed managers to “move to exit” any poor performers. And Apple is planning to tap the breaks on hiring and spending at some divisions next year, according to Bloomberg.

Elsewhere, Twitter let go a third of its recruiting team. Tesla has been laying off hundreds of employees over the past month. And Nvidia, Lyft, Snap, Uber, Spotify, Intel and Salesforce have slowed hiring this spring into summer.

Source:| Techcrunch / Github

Sitemap Generators For Faster, More Productive Crawling

Sitemap Generators For Faster, More Productive Crawling

Sitemap Generators For Faster, More Productive Crawling

Ensure more pages are indexed and crawled. Get it done with these top 10 best sitemap generators (with recommendations for every budget).

 

Sitemaps are a powerful tool for SEO pros and webmasters. They help Google and other search engines navigate through a website and find new pages and content.

It’s not guaranteed that search engines will index the content but telling them what pages are important can make a significant difference.

Sitemaps can help you:

  • Get an overview of your website’s structure.
  • See which pages are being crawled by Google and other search engines.
  • Know how frequently the pages are being crawled.
  • Identify pages that are not being indexed.
  • Determine which pages have errors that need to be fixed.

With help from sitemap generators, the search engine crawls of your website will be faster and more efficient.

If you have a small site i.e., less than a few hundred pages, managing your sitemap on your own is doable.

But if you have a medium or large site and regularly add a significant amount of new content, you may want to consider either adding a dynamic sitemap to your site or looking into a sitemap generator.

A dynamic sitemap automatically adds new pages to the sitemap file.

It is usually faster and requires fewer resources than writing to a static file.

Choosing A Sitemap Generator

If you decide on a sitemap generator, many tools are available online – but which one is the best for you?

Here are 10 of the best sitemap generator tools I’ve found for SEO pros:

1. Google Sitemap Generator

This plugin for WordPress creates a sitemap for your website that will be compatible with all Google requirements.

It’s easy to use and works for all sizes of websites.

The plugin also comes with various translations which can be a great add-on.

2. Screaming Frog

One of the most popular crawlers in the SEO community, Screaming Frog can be used to create sitemaps for any size website.

It also offers an XML sitemap generator.

This tool is a bit more advanced and is specifically designed for larger websites.

The XML sitemap generator follows this progression: Crawl The Website > Click Sitemaps > XML Sitemap > Select Pages To Include.

One of my favorite Screaming Frog features is it allows you to create a sitemap from a list crawl.

For example, if you want to check the status codes of a list of URLs and perform a list crawl, you can create an XML sitemap from that list crawl quickly and easily.

3. XML-Sitemaps.com

This sitemap generator tool allows you to create sitemaps for your website quickly and easily.

It also offers a range of features such as support for multiple languages and the ability to include/exclude certain pages.

With the online generator, you can create a small sitemap for up to 500 URLs.

Check for over 130+ common website issues and get special reports about your site’s crawlability, internal linking, speed & performance, and more.

If you need to create a bigger sitemap (up to 1.5M pages), there’s a pro model.

4. Yoast SEO Sitemap Plugin

A popular WordPress plugin that helps you optimize your website for search engines, Yoast SEO also includes a sitemap generator tool that can help you easily create sitemaps for your website.

One of the most appealing features about the Yoast sitemap generator is its set of sensible defaults for what goes into the sitemap – and for excluding many pages that should not be there.

Yoast SEO chooses to break larger sitemaps into smaller sitemaps. Their sitemaps hold up to 1,000 connected URLs.

5. Inspyder

This website software company offers an XML sitemap generator that is super easy to use and can handle complex sites.

It runs on your PC. You can schedule a sitemap generation and receive an email notification when the sitemap is complete, and also get a sitemap in multiple formats – images, video, etc.

6. Slickplan

A website planning company, Slick plan offers a sitemap generator that is easy to use and offers a WordPress plugin.

A valuable feature of Slick plan’s tool is that it allows you to build a sitemap from scratch using drag and drop or start with an existing website by importing its URL, sitemap index file, or Google XML file.

Slick plan’s visual sitemap generator builds easy-to-navigate hierarchical sitemaps to help you present and test a variety of architecture scenarios for web pages.

You can also offer batch editing for large sitemaps that require numerous edits.

Another cool feature of Slick plan is that it gives users the ability to easily import a website into the application from a previously exported XML file.

Additionally, you can export your existing XML website sitemap directly from WordPress and import it into Slick plan.

7. Dyno mapper

This generator gives you a good solution for realizing and displaying the true architecture of a website with interactive visual sitemaps.

Dynomapper’s sitemap is capable of crawling 200K pages per crawl. The sitemap editor enables users to rework the hierarchy, categorize pages, and assign a workflow status to each page.

8. Sitemap Writer Pro

This is a terrific tool for creating sitemaps fast, and for managing large sites that have millions of URLs.

Sitemap Writer Pro offers eight types of sitemaps to properly index your website: Standard Sitemap, Google Image, Google News, Google Video, Google Images, Google Code Search, Google Geo, and Google Mobile.

9. Write Maps

This is another visual sitemap builder that you can use to create a sitemap without investing time in formatting.

One of the great features of Write Maps is that you can export your visual content into a PDF or share it with a unique URL.

You can also upgrade, downgrade or cancel at any time.

  • Price: The monthly plans are free for three sitemaps up to 50 URLs and go up to $29.99 a month for unlimited sitemaps.

10. Octopus.do.

Eating super-fast visual sitemaps is what Octopus.do does best.

You can generate sitemap XML from visual sitemaps and submit it to Google, Bing, and other search engines to improve your visibility and SEO.

Octopus.do offers an interactive flow, taking full advantage of drag and drop.

You can also export your sitemap to various formats including PDF, PNG, TXT, and XML.

  • Price: Free for one project, then all the way up to $120 per month for unlimited sitemaps and projects.

Takeaways

These are the top 10 sitemap generators based on my experience.

There are many others out there, so be sure to do your research to find the one that is right for you.

Make sure it generates a sitemap that is formatted correctly and that you can easily upload and validate.

I’ll leave you with the following time-saving tips.

Sitemap Tips

Always create multiple sitemaps for different sections of your site. This will help you see which sections of your site have issues getting indexed.

The limit of a single sitemap is 50MB (uncompressed) and 50,000 URLs. If you have a larger file or more URLs, you will need to break your list into multiple sitemaps.

Alternatively, you can create a sitemap index file (a file that points to a list of sitemaps) and submit that single index file to Google.

Google does not consider priority in the sitemaps, so placing one URL as a higher priority will not have any impact on indexing.

Once your sitemap is created, place it on the root, add it to your robots.txt file and submit it to Google via Google Search Console.

After you’ve submitted it, watch for any errors, and check to see that the file has been submitted and read successfully.

 

Credit| (searchenginejournal.com)

 

10 Important Areas to Explore During Your Company’s Mid-Year Check-In

10 Important Areas to Explore During Your Company’s Mid-Year Check-In

Mid-year checks are a great time to revaluate the goals your company made at the beginning of the year and ensure employees and metrics are on the right track. When conducting these check-ins, it’s crucial to look at a few pertinent areas that could hinder your company’s success. To that end, 10 members of Young Entrepreneur Council (YEC) weigh in on the following question:

“When conducting a mid-year check on company goals, what’s one area you’ll want to take a look at, and why? How will this help you gauge your progress?”

Here are their top recommendations.

1. Processes Hindering Employees

“The goal is to understand if any parts of the process are hindering employees from reaching their targets and setting goals. Regular check-ins should be in place, not just mid-year, to consistently evaluate strategies and how the entire team works together. It’s critical to understand if there are bottlenecks in any areas and to optimize how employees meet targets.” ~ Thomas Smale, FE International

2. Mid-Year Successes

“We all know that we need to analyze our goals, evaluate our communication channels and so on, but one area that is often overlooked is reasons to celebrate. Take time to celebrate any mid-year goals you’ve already reached, and recognize yourself and your company for the hard work. Plus, celebrating helps create a winning mindset that will help carry your company forward.” ~ Shu Saito, Fact Retriever

3. Company Culture

“I often think company culture gets overlooked in the midst of mid-year budget and production checks. How is the energy on your team? How are your employees? Mid-year is a great time to take stock of the promises you made at the beginning of the year internally and ensure that your actions match your commitments. Your team is the core of your success, so spend time to make sure they are engaged.” ~ Ashley Sharp, Dwell with Dignity

4. Customer-Facing Communication

“One important area that I like to check is our customer-facing communication. I do a thorough check of our social media content, email newsletters and customer support tickets. This is critical because it helps me find any holes in our communication and make sure our marketing is moving in the right direction. It also gives me the chance to see how customers respond to our marketing.” ~ Syed Balkhi, WPBeginner

5. Your Team’s Performance

“One area to look at is employee productivity. Ultimately, your team’s performance determines how far you go. You can track employee productivity by monitoring their progress on specific projects or goals. Also, check engagement. How connected and motivated are employees to do their work? Consider using surveys, focus groups and interviews to measure

6. Customer Retention and Satisfaction

“I always look at retention and customer satisfaction as the most important metrics. Retention shows us how well we are serving our customers. This results in higher business value and increased loyalty overall. Satisfaction scores like NPS divulge what they’re really feeling and where we can improve. With looming stiff competition, it’s a good challenge for us to retain and satisfy customers.” ~ Candice Georgiadis, Digital Day

7. Your Current Goals’ Progression

“Check on the goals themselves. It’s likely they’ll need to be updated in one of two ways: either scaled back or made more aggressive. This will depend upon current progress. This is the best way to gauge your progress by reviewing what you set out to accomplish in the first place and then acting accordingly.” ~ Andrew Schrage, Money Crashers Personal Finance

8. Your Team’s Happiness

“The first item I look at before the results is how my team is doing. Are they happy (or at least content), and do they still want to be working with me? None of the other goals mean anything if the team is not happy and working toward the same goal together.” ~ Zane Stevens, Protea Financial

9. Cash Flow

“In addition to looking at the profit and loss statement to make sure the company is staying on budget and on target to hit its financial projections for the year, I recommend looking at cash flow, which is the best indicator of your company’s solvency and whether or not you’ll be able to keep your doors open at the end of the year. You always need to have enough cash on hand to pay your bills.” ~ Jonathan Prichard, MattressInsider.com

10. Individual Employee Goals

“Individual employee goals are one thing we check mid-year. We ask employees to log measurable goals with their manager on our HR website and develop plans on how to accomplish them. Then, every quarter during a review, the manager asks the employee how well they performed. If an employee shows they can plan for the long term, that forward thinking can only boost your business.” ~ Duran Inci, Optimum7

 

Credit | @GoogleNews, @SmallBussinessTrends

IMPROVING ACCESS WITH DATA CENTER VIRTUALIZATION

IMPROVING ACCESS WITH DATA CENTER VIRTUALIZATION

IMPROVING-ACCESS-WITH-DATA-CENTER-VIRTUALIZATION

Today’s business climate is changing at a remarkable pace. This has created opportunities that did not exist decades ago. If you want to get ahead, however, you need to know what you are doing. In today’s world, data center virtualization is remarkably popular. This is a noteworthy strategy because it creates a IMPROVING-ACCESS-WITH-DATA-CENTER-VIRTUALIZATIONdisconnect between hardware and software. If you’re looking to improve productivity, this can be a great option. You may or may not understand this now, but the truth is that this is a huge improvement over existing information technology.

Appropriate software plays a big role in any data center virtualization strategy. Strong software gives you a great way to communicate efficiently and effectively. In the twenty first century, there are dozens of businesses that specialize in data center virtualization. Because there are so many options out there, it can be tough to make a good decision. If you review things carefully, though, you will inevitably find something that works for you.

 

First, you need to think about what you need. Make a comprehensive list of all the software and hardware that you are using now. What are your security needs? Are you using a great deal of storage space? Which operating systems do you run on? Once you know what you are looking for, it will be easy to find a virtualized data center that will meet your needs. Integration is crucial. This will make the conversion process quicker.

Data center virtualization relies on your network. You need a strategy that is compatible with your pre existing network. There is only one thing that you really need to think about. Are you looking for a process that is local or hosted? In a local approach, an abstraction is applied to the single computer that is on the system. If you want information stored on a separate serve, you should go with the hosted option. This plan involves creating a permanent connection between the computer and the server. Both of these approaches have their advantages and disadvantages. The bottom line is that you need a data center virtualization strategy that will suit your company’s needs.

Remember that it is not the strong that survive. The truth is that survival is a matter of adaptability. Today, things are changing more quickly than ever. Follow the link to learn more about unified communications. The only way to succeed in business is to change with the times. This means that data center virtualization is crucial. It will dramatically improve your company’s ability to be flexible and versatile. As time goes on, this should have a positive influence on your bottom line.

 

credit: google trends blogs / Data Center management blog

 

How To Target The Right Audience For Your Products and Services

How To Target The Right Audience For Your Products and Services

How To Target The Right Audience For Your Products and Services

How To Target The Right Audience For Your Products and Services

If you are a business and leveraging Digital Marketing for your business, then your digital marketing team should read this article. Your business may belong to the below industry (the list is not exhaustive): Education, Real Estate and Property, Automotive, Retail, Technology, E-commerce, Entertainment and media, Healthcare, Financial services, Restaurants, Travel, Professional Services, Gaming, Sports etc.

In this article, you will learn about conversion and conversion rate.

 

What Is Conversion?

Suppose your website has one FREE eBook that users can download after filling a form. Now you launch one social media advert so that users visit that particular web page, fill the form, and get the eBook. The most crucial action here is “filling the form.” From the Ad campaign perspective, this is the desired action. When this desired action happens, we say conversion occurs.

 

Take another example of conversion. Suppose your website has one sales page that sells one eBook. Now you launch one Advert so that users visit that particular sales page, complete the purchase process, and get the eBook. When users click the BUY NOW button on that page and complete the purchase by paying online, they get the eBook delivered to their email. The most crucial action here is “completing the purchase.” From the Ad campaign perspective, this is the desired action. When this desired action happens, we say conversion occurs.

 

I hope you got the idea of conversion. Remember, conversions may occur on another digital platform other than the website.

Conversions are important to the success of your business.

Few more examples of conversions are as follows:

–       Signing up for a newsletter

–       Watching a video on your website

–       Clicking on a link

–       Booking a demo

–       Asking for a quote for your service

–       Clicking on an advert

–       Submitting a contact form

 

Categories of Conversions

Conversions are generally categorized into two categories: macro conversions and micro conversions.

Any conversions related to business revenue-related goals are called macro conversions (primary goals). Examples include an online order completion, a free subscription sign up, lead generation form submission, requesting a quote.

Any conversions that facilitate macro conversions are called micro conversions (secondary goals). A few examples of micro conversions are watching a product video, viewing a product page, adding a product to the cart, downloading a white paper, newsletter sign up.

One macro conversion of one business may be a micro conversion for another business. For example, “new user registration” may be a macro conversion for one business, but it is a minor conversion for an e-commerce website.  

 

What Is Conversion Rate?

Conversion rate is the percentage of your website visitors that take the desired action.

Conversion Rate = (Number of conversions / Total number of visitors) * 100%

Suppose one of your landing pages gets 1000 visitors. Out of which, 160 visitors take the desired action. In this case, the conversion rate of that landing page will be (160 / 1000) * 100 = 16%

 

Why Is Conversion Rate Important?

–       It helps you test the effectiveness of your marketing campaigns

–       It helps you improve the UI/UX

–       It helps you test the effectiveness of your offer

 

we hope you enjoyed reading this article. we look forward to your thoughts in the comment section.

 

Internet Marketing

The  component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services is called DIGITAL MARKETING/INTERNET MARKETING

DIGITAL MARKETING also refers to ‘Achieving marketing objectives through applying digital technologies and media.

Digital marketing has made a great impact in todays world. Using digital marketing, you can reach an enormous audience in a way that is both cost-effective and measurable. Some of the benefits of digital marketing is;

1. Superior Growth Options For Small business

The importance of digital marketing for business lies in the option to select your method of marketing as per your budget and reach a wider audience at a lesser cost. Even a decade back getting your product marketed especially for a small business was a task in itself. They had to resort to small level methods where the guarantee of success was close to negligible.

2. Setting up Brand Reputation
For any business to survive the one thing that they really need to work upon is establishing a reputation that is impeccable. In the past few years, it has become evident that customers will always prefer a company that does not have any scandals associated with it. The importance of Digital marketing today lies in offering you multiple ways to establish a personal rapport with your customer base.

3. Likely to Receive Higher Revenues
Since the amount of money invested is less and the ROI is more the scope to make money is much higher. As per a study conducted by IPSOS Hong Kong in accordance with Google has shown that compared to traditional methods, digital marketing is known to generate 2.8 times more revenue. This coupled with the fact that the conversion rates here are much high ensure that you are minting money as soon as you enter the fray.

4. Stretching out Audience Reach
The most important benefits of digital marketing are reaching your audience to the fullest. Under traditional marketing, you are being bounded by the scope and size of your audience and print media limits you to certain places and markets.

5. Solving Customers Problems
Be it email marketing or social media you can always offer the customer solutions to their problems and make them relate to your product by even providing live chat access. Your website and social media page can easily be converted into a place where the consumer can ask queries, give suggestions and hence take the association with you on a positive level.

6. Can Start With A Small Budget As Well
Everyone has a budget problem in life therefore many businesses didn’t promote themselves. But Digital marketing gives you another advantage of promoting your business with a very small amount. Online marketing benefits small businesses on a large scale with a small investment amount.

7. Go Beyond your Boundaries:
Using digital marketing for the promotion of your business is very unique in nature. You need to come out of your comfort zone and have to put some effort into it. Digital Marketing benefits you only if you are taking an active part in it. The role of digital marketing is very fast as it includes SEO, SMO, SME, and various other processes.

 

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