Hiring for certain roles is slow as GitHub prioritizes 'strategic hires'

Hiring for certain roles is slow as GitHub prioritizes ‘strategic hires’

Hiring for certain roles is slow as GitHub prioritizes ‘strategic hires’

Hiring for certain roles is slow as GitHub prioritizes 'strategic hires'

Hiring for certain roles is slow as GitHub prioritizes ‘strategic hires’

GitHub appears to have pulled back on hiring across certain parts of the organization, becoming the latest tech giant to refactor its recruitment strategy in anticipation of an economic downturn. According to reports on Twitter and several candidates TechCrunch spoke with, GitHub has in recent days closed roles that were previously open, canceling interviews and putting applications on hold.

All the candidates received the same email, which cites “an effort to prioritize [GitHub’s] hiring and be strategic about the roles [it continues] to hire for.” There’s no obvious pattern to the outreach. Developers applying for manager- and director-level roles at the Microsoft-owned company in a range of departments and locations, including San Francisco and London, have been impacted.

In a statement provided to TechCrunch, GitHub said that hiring “continues to be a priority” but that it’s prioritizing “strategic hires” that will “increase long-term business impact.”

“We are monitoring the broader economic climate,” a GitHub spokesperson said via email. “We are actively hiring for the positions listed on our careers page and will continue to update that page as our hiring needs evolve.”

The reduction in roles could be related to a broader, expanded hiring slowdown at Microsoft announced this week, first reported by Bloomberg. Microsoft said in an internal email that it would eliminate many open jobs, including in its Azure cloud business and security software unit, while making some exceptions for “critical” positions.

Earlier in the month, Microsoft cut around 1% of its 180,000-person workforce as part of what it called a strategic “realignment.”

Layoffs within the tech sector have accelerated over the past few months as fears of inflation, the war in Ukraine and the lingering pandemic mount. Startups have had to bear the brunt of the impact. But as the unfavorable conditions persist, there’s been a knock-on effect up the corporate totem pole.

The five biggest technology giants in the U.S. — Apple, Microsoft, Meta, Amazon and Microsoft — have collectively lost more than $2 trillion of stock market value this year. As CNBC noted Tuesday, the tech-heavy Nasdaq 100 index closed trading early this week down more than 26% year-to-date, while the Dow Jones U.S. tech sector shed more than 26%.

Oracle is said to be considering a $1 billion cost-cutting initiative that would include thousands of layoffs. Just yesterday, Google said that it would pause all hiring for two weeks after announcing it would slow down its hiring process for the remainder of the year. Meta has reportedly halted hiring across teams and directed managers to “move to exit” any poor performers. And Apple is planning to tap the breaks on hiring and spending at some divisions next year, according to Bloomberg.

Elsewhere, Twitter let go a third of its recruiting team. Tesla has been laying off hundreds of employees over the past month. And Nvidia, Lyft, Snap, Uber, Spotify, Intel and Salesforce have slowed hiring this spring into summer.

Source:| Techcrunch / Github

Sitemap Generators For Faster, More Productive Crawling

Sitemap Generators For Faster, More Productive Crawling

Sitemap Generators For Faster, More Productive Crawling

Ensure more pages are indexed and crawled. Get it done with these top 10 best sitemap generators (with recommendations for every budget).

 

Sitemaps are a powerful tool for SEO pros and webmasters. They help Google and other search engines navigate through a website and find new pages and content.

It’s not guaranteed that search engines will index the content but telling them what pages are important can make a significant difference.

Sitemaps can help you:

  • Get an overview of your website’s structure.
  • See which pages are being crawled by Google and other search engines.
  • Know how frequently the pages are being crawled.
  • Identify pages that are not being indexed.
  • Determine which pages have errors that need to be fixed.

With help from sitemap generators, the search engine crawls of your website will be faster and more efficient.

If you have a small site i.e., less than a few hundred pages, managing your sitemap on your own is doable.

But if you have a medium or large site and regularly add a significant amount of new content, you may want to consider either adding a dynamic sitemap to your site or looking into a sitemap generator.

A dynamic sitemap automatically adds new pages to the sitemap file.

It is usually faster and requires fewer resources than writing to a static file.

Choosing A Sitemap Generator

If you decide on a sitemap generator, many tools are available online – but which one is the best for you?

Here are 10 of the best sitemap generator tools I’ve found for SEO pros:

1. Google Sitemap Generator

This plugin for WordPress creates a sitemap for your website that will be compatible with all Google requirements.

It’s easy to use and works for all sizes of websites.

The plugin also comes with various translations which can be a great add-on.

2. Screaming Frog

One of the most popular crawlers in the SEO community, Screaming Frog can be used to create sitemaps for any size website.

It also offers an XML sitemap generator.

This tool is a bit more advanced and is specifically designed for larger websites.

The XML sitemap generator follows this progression: Crawl The Website > Click Sitemaps > XML Sitemap > Select Pages To Include.

One of my favorite Screaming Frog features is it allows you to create a sitemap from a list crawl.

For example, if you want to check the status codes of a list of URLs and perform a list crawl, you can create an XML sitemap from that list crawl quickly and easily.

3. XML-Sitemaps.com

This sitemap generator tool allows you to create sitemaps for your website quickly and easily.

It also offers a range of features such as support for multiple languages and the ability to include/exclude certain pages.

With the online generator, you can create a small sitemap for up to 500 URLs.

Check for over 130+ common website issues and get special reports about your site’s crawlability, internal linking, speed & performance, and more.

If you need to create a bigger sitemap (up to 1.5M pages), there’s a pro model.

4. Yoast SEO Sitemap Plugin

A popular WordPress plugin that helps you optimize your website for search engines, Yoast SEO also includes a sitemap generator tool that can help you easily create sitemaps for your website.

One of the most appealing features about the Yoast sitemap generator is its set of sensible defaults for what goes into the sitemap – and for excluding many pages that should not be there.

Yoast SEO chooses to break larger sitemaps into smaller sitemaps. Their sitemaps hold up to 1,000 connected URLs.

5. Inspyder

This website software company offers an XML sitemap generator that is super easy to use and can handle complex sites.

It runs on your PC. You can schedule a sitemap generation and receive an email notification when the sitemap is complete, and also get a sitemap in multiple formats – images, video, etc.

6. Slickplan

A website planning company, Slick plan offers a sitemap generator that is easy to use and offers a WordPress plugin.

A valuable feature of Slick plan’s tool is that it allows you to build a sitemap from scratch using drag and drop or start with an existing website by importing its URL, sitemap index file, or Google XML file.

Slick plan’s visual sitemap generator builds easy-to-navigate hierarchical sitemaps to help you present and test a variety of architecture scenarios for web pages.

You can also offer batch editing for large sitemaps that require numerous edits.

Another cool feature of Slick plan is that it gives users the ability to easily import a website into the application from a previously exported XML file.

Additionally, you can export your existing XML website sitemap directly from WordPress and import it into Slick plan.

7. Dyno mapper

This generator gives you a good solution for realizing and displaying the true architecture of a website with interactive visual sitemaps.

Dynomapper’s sitemap is capable of crawling 200K pages per crawl. The sitemap editor enables users to rework the hierarchy, categorize pages, and assign a workflow status to each page.

8. Sitemap Writer Pro

This is a terrific tool for creating sitemaps fast, and for managing large sites that have millions of URLs.

Sitemap Writer Pro offers eight types of sitemaps to properly index your website: Standard Sitemap, Google Image, Google News, Google Video, Google Images, Google Code Search, Google Geo, and Google Mobile.

9. Write Maps

This is another visual sitemap builder that you can use to create a sitemap without investing time in formatting.

One of the great features of Write Maps is that you can export your visual content into a PDF or share it with a unique URL.

You can also upgrade, downgrade or cancel at any time.

  • Price: The monthly plans are free for three sitemaps up to 50 URLs and go up to $29.99 a month for unlimited sitemaps.

10. Octopus.do.

Eating super-fast visual sitemaps is what Octopus.do does best.

You can generate sitemap XML from visual sitemaps and submit it to Google, Bing, and other search engines to improve your visibility and SEO.

Octopus.do offers an interactive flow, taking full advantage of drag and drop.

You can also export your sitemap to various formats including PDF, PNG, TXT, and XML.

  • Price: Free for one project, then all the way up to $120 per month for unlimited sitemaps and projects.

Takeaways

These are the top 10 sitemap generators based on my experience.

There are many others out there, so be sure to do your research to find the one that is right for you.

Make sure it generates a sitemap that is formatted correctly and that you can easily upload and validate.

I’ll leave you with the following time-saving tips.

Sitemap Tips

Always create multiple sitemaps for different sections of your site. This will help you see which sections of your site have issues getting indexed.

The limit of a single sitemap is 50MB (uncompressed) and 50,000 URLs. If you have a larger file or more URLs, you will need to break your list into multiple sitemaps.

Alternatively, you can create a sitemap index file (a file that points to a list of sitemaps) and submit that single index file to Google.

Google does not consider priority in the sitemaps, so placing one URL as a higher priority will not have any impact on indexing.

Once your sitemap is created, place it on the root, add it to your robots.txt file and submit it to Google via Google Search Console.

After you’ve submitted it, watch for any errors, and check to see that the file has been submitted and read successfully.

 

Credit| (searchenginejournal.com)

 

Xpertech-Solutions-Social-media-Updates

Tesla sacks 200 staff in Autopilot division as deep job cuts continue

Xpertech-Solutions-Social-media-Updates

Xpertech-Solutions-Social-media-Updates

Elon Musk shuts down an office in California dedicated to training the AI software

 

Tesla has cut almost 200 staff working on its Autopilot technology as Elon Musk seeks to radically reduce the electric car maker’s costs.

The company has shut down an office in California dedicated to training the artificial intelligence software used by Tesla cars to partially drive themselves.

Mr Musk has said Tesla needs to cut around 10pc of its salaried staff, around 3,500 people, saying he fears an impending recession. The company’s shares have fallen by more than 40pc this year.

Around 400 hourly and salaried staff worked at a Tesla office in San Mateo, focused on manually reviewing footage of the Autopilot software in action, and labeling images to improve its detection of hazards such as other cars, cyclists and pedestrians. Roughly half of those will leave as a result of the office closure.

Autopilot, which automatically keeps cars in their lane and regulates speed, is coming under increasing scrutiny in the US amid a spate of accidents.

Autopilot is under multiple investigations by US authorities after a series of accidents involving emergency vehicles, reports of “phantom braking” and dozens of crashes. Tesla has said crashes per mile in its vehicles are less common when the software is engaged than when no driver assistance features are activated.

The job cuts at Tesla are the biggest in its history. Mr Musk has warned that a recession is “inevitable” and said its new factories in Berlin and Texas are losing billions of dollars, calling them “gigantic money furnaces”. The company has also been hit by lockdowns in Shanghai that have affected production at its factory there.

Tesla staff are suing the company, claiming they were illegally laid off under US laws requiring employees to be paid for 60 days.

Mr Musk has repeatedly made grand promises about Tesla’s self-driving technology, saying its cars will ultimately double as robot taxis that allow owners to make money from them.

Thousands of owners in the US are testing early versions of the software.

 

Credit: Tesla sacks 200 staff in Autopilot division as deep job cuts continue (telegraph.co.uk)

Nigeria Development Update (June 2022):

Nigeria Development Update (June 2022): The Continuing Urgency of Business

Nigeria Development Update (June 2022): The Continuing Urgency of Business Unusual.’

High oil prices present Nigeria’s central bank with a chance to adjust the exchange rate – World Bank

Nigeria Development Update (June 2022):

The World Bank has stated that surging oil prices, being the highest in 9 years, have provided the Central Bank of Nigeria with an opportunity to adjust the exchange rate reflective of market dynamics.

The World Bank has stated that surging oil prices, being the highest in 9 years, have provided the Central Bank of Nigeria with an opportunity to adjust the exchange rate reflective of market dynamics.

This was disclosed by the World Bank in a document titled ‘Nigeria Development Update (June 2022): The Continuing Urgency of Business Unusual.’

The international lender told the Central Bank of Nigeria that timely and consistent monetary policy and exchange rate unification have become critical. The Bank also stated that despite the CBN’s claim of unifying the official exchange rate, the apex bank still supplies FX to at least four windows.

What the World Bank is saying

  • The World Bank stated that clarity on exchange rate policy, and transparency in its management, are necessary to attract more significant capital inflows, including foreign direct investment.

  • Hence, the International lender urged the Central Bank of Nigeria to unify the exchange rate. The bank said, “the benefits of a more effective exchange rate management, with a view towards a unified and market-reflective exchange rate, are more significant than in previous years.“

  • The Bank stated that the time was right for a more flexible exchange rate system, but urged that the pace of adjustment be gradual. “Favorable external conditions (oil prices being the highest in nine years) provide an opportunity to adjust the exchange rate reflective of market dynamics. Allowing further gradual adjustment in the IEFX rate, where the CBN manages the price, would help eliminate misalignment and alleviate persistent FX pressures,” the Bank said.

  • The CBN took steps to unify multiple exchange rates by adopting the IEFX window rate as its official exchange rate in May 2021. However, different windows still exist, and the parallel rate premium continues to climb, reaching 39 percent over the official IEFX rate in March 2022,” the Bank added

The CBN, according to the World Bank, continues to supply FX to at least four windows, sometimes at varying rates: (i) the I&E window; (ii) the secondary market intervention sales retail window; (iii) the small and medium-sized enterprises (SME) window; and (iv) the window for invisible.

Credit:| Ubah Jeremiah Ifeanyi / Nairametrics

Xpertech-Solutions-Business-News-Naira-Falls

Naira falls at official market despite slight improvement in FX supply

                         Naira falls at official market despite slight improvement in FX supply

The exchange rate between the naira and the US dollar closed at N420.25/$1 at the Investors and Exporters (I&E) window.

Nigeria’s exchange started the week on a negative note as the naira fell against the US dollar by 0.18% to close at N420.25/$1 compared to N419.5/$1 recorded at the end of the previous week. This is despite the 13.97% increase in forex turnover as $122.91 million exchanged hands in the market.

On the other hand, the exchange rate at the peer-to-peer market recorded a slight moderation, gaining 0.01% to trade at a minimum of N605.94/$1 on Tuesday morning as against N606/$1 recorded as of the same time on Monday.

In the same vein, the naira appreciated marginally to N608/$1 on Monday, representing a 0.33% appreciation compared to N640/$1 recorded as of the previous trading session. This is according to information from BDC operators in Nigeria.

Meanwhile, Nigeria’s external reserves depreciated further by 0.07% on Friday, 27th May 2022 to stand at $38.54 billion from $38.57 billion recorded as of the previous day. 

The decline in the external reserve level can be attributed to the continuous intervention by the Central Bank in the FX market in order to ensure the stability of the local currency.

Trading at the official NAFEX window

The exchange rate depreciated by 0.19% on Monday to close at N420.25/$1 from N419.5/$1 recorded on Friday.

The opening indicative rate closed at N418.38/$1 on Monday, 30th May 2022, representing a N0.31 depreciation compared to N418.07/$1 recorded in the previous trading session.

Furthermore, an exchange rate of N444/$1 was the highest rate recorded during intra-day trading before it settled at N420.25/$1, while it sold for as low as N410/$1 during intra-day trading.

A total of $122.91 million in FX value was traded in the official I&E window on Monday, representing a 13.97% increase compared to $107.84 million traded on Friday, last week.

Crypto market update

The crypto market rebounded on Monday as buy sentiment in bitcoin and Ethereum pushed the industry market capitalization above $1.2 trillion. As of 22:42 (WAT), the cryptocurrency market capitalization had gained 6.94% to stand at $1.293 trillion.

Flagship crypto asset and most capitalized crypto-asset gained 7.37% on Monday, sending its price to $31,618.24, while Ethereum recorded a 9.11$ gain to trade at $1,976.18.

In the same vein, Solana, Uniswap, and Luna recorded 5.08%, 13.16%, and 25.39% gains respectively to trade at %47.22, $5.59, and $0.00012786.

Copy| Nairametrics

Solar Industry Stats and Growth Projections in 2022

Solar Industry Stats and Growth Projections in 2022

Solar Industry Stats and Growth Projections in 2022

Solar Industry Stats and Growth Projections in 2022

Solar energy has been a fast-growing industry in America and around the world since the mid-2000s. Here’s a look at how solar power has evolved and where it’s headed in 2022.

The concept of generating energy from the sun goes back to at least the 7th century B.C., when people used it to light fires with magnifying glasses. Then within four centuries, people were lighting torches with a combination of sunlight and mirrors. By the late 18th century, ships used solar ovens for long journeys.

Scientists began to develop solar cells made from selenium in the 1880s. The first silicon-based photovoltaic (PV) cells were developed in 1954 at Bell Labs, the research firm that played a leading role in modern computer technology. The first uses of solar panels were on satellites during the NASA space race in the late fifties.

The main problem with solar energy over several decades was low efficiency, meaning it was difficult to harness much of the sun’s energy with solar panels. From 1957 to 1960, Hoffman Electronics increased solar efficiency from 8 to 14 percent. By the mid-eighties, it jumped to 20 percent, and now entering 2022, it’s up to 33.3 percent.

The U.S. government introduced solar tax credits in 2006, which created a boom in the solar industry. Since then, China has been a major global manufacturer of solar panels, as the price has steadily dropped to affordable levels for homeowners. The cost of solar energy in 1956 was about $300 per watt, including installation. By 2019 panel cost was under 3.00 per watt.

Between 2010 and 2017, the cost of solar-generated electricity dipped for utility companies from 28 to 6 cents per kilowatt-hour, according to the U.S. Department of Energy. This reduction corresponded with a 52 to 16 cent per kWh decline for homeowners. While consumers measure solar power in kilowatt-hours, the top U.S. solar plants measure capacity in megawatts (1 million watts) and annual output in gigawatt-hours (1 billion watt-hours). Today the United States is the world’s number two solar power generator, based on total PV installed capacity in megawatts, but far behind China.

 

SEIA collects data on U.S. solar installations and energy consumption. Other industry metrics are gathered by IBISWorld, which reported that solar industry revenue was $10 billion in 2019. This figure represents an annual growth rate for solar above 36 percent over a five-year period.

The peak year for solar installations so far has been 2016, which was largely due to businesses and residents fearing the Solar Investment Tax Credit (ITC) would expire. Congress then extended the policy through 2022. Installations surged to over 14,000 MW of solar capacity in 2016. The number declined the next few years, but in 2019 experienced more growth, well overall in previous years except 2016. The U.S. solar market is expected to hit $22.9 billion by 2025.

Here are important solar stats released in 2019 by SEIA:

  1. SEIA projects that over the next five years, installations will more than double in solar capacity, surpassing 100 GW by 2022.
  2. Over 10,000 U.S. companies are involved in the solar industry, with the largest employers operating as installers.
  3. About a third of all new U.S. energy installations in 2019 were for solar.
  4. The geography of solar development plays an important role where solar jobs are based, with California as the leader, generating over 26,000 MW versus distant runner-up North Carolina. Other top solar states are Arizona, Texas, Florida, Nevada, New Jersey, and Massachusetts.
  5. Over 242,000 Americans were employed in the solar industry in 2019, which was double the number from 2012.

 

Credit| linchpinseo

Elon Musk’s Dream Came True! Elon Musk Bought Twitter.

Elon Musk’s Dream Came True! Elon Musk Bought Twitter.

The company announced on Monday that it has accepted the Tesla CEO’s $44 billion offer to take the company private. That means the world’s richest person who has a penchant for theatrics and erratic behavior is about to have the power to reshape discourse on a social network used by more than 200 million people every day.

How might Musk wield that power?

Here are some proposals for Twitter that he’s floated.

Elon Musk’s Dream Came True! Elon Musk Bought Twitter.

Elon Musk’s Dream Came True! Elon Musk Bought Twitter.

Loosen up content rules in the name of free speech

The Tesla and SpaceX CEO describes himself as a “free speech absolutist” and has criticized what he sees as excessive moderation on online platforms.

He nodded to these beliefs in his statement announcing the purchase by saying that “free speech is the bedrock of a functioning democracy, and Twitter is the digital town square where matters vital to the future of humanity are debated.”

Musk has argued that social networks should not remove comments that, while offensive, are still legal. During a recent interview at a TED conference he said, “If it’s a gray area, let the tweet exist.”

Twitter currently bans harassment, abuse and posts that wish physical harm to someone. The platform has other guardrails too, like a prohibition on misinformation related to COVID-19.

Experts who study social networks fret about Musk’s push to loosen the rules of engagement on Twitter. They say that could give license to harassers, trolls and others who abuse the platform to target people.

They also worry relaxing the rules on Twitter will empower those looking to exploit the platform by spreading misinformation, or flat-out lies, about political events, government officials and matters related to public health and safety.

Create an edit button so users can change their tweets

One of the most requested product changes among Twitter users is an edit button.

Unlike Facebook, Instagram and other social media apps, it is not possible to change content on Twitter once it’s published.

Musk has said he supports letting people change what their tweets say, a proposal that has stirred a heated debate among academics, journalists and other heavy users of the platform.

The fear among experts is that adding an edit button feature would be weaponized by bad actors, who could use it to cover up abuse or harassment as if it never happened, or to dupe or manipulate people.

But others say safeguards could be put in place so that tweets could be edited to clean up typos, while also showing a history of how the tweet was edited to preserve the original content.

Open up Twitter’s algorithm to the public

Musk has said that the software that determines what people see and how widely content spreads on Twitter should be cracked open. He supports placing Twitter’s algorithm on GitHub, a site popular with programmers for sharing computer code.

While some advocates of more transparency at social media companies say the that could be a step towards greater openness, others say revealing Twitter’s dense and complicated algorithm to the public would accomplish very little.

A social network the size of Twitter processes billions of pieces of content every day. How and why tweets go viral, and how Twitter’s recommendation system works, is so dense and complex that the company’s own software engineers can be perplexed trying to understand its logic.

Launch a war on ‘bot armies’

Combating the proliferation of bots on Twitter — fake accounts that are programmed to respond to tweets on certain topics — is another change Musk favors.

Musk’s business empire has been known to attract his fair share of bots, including bots supportive of his electric car company Tesla that attack Musk critics.

He has not said he would like to temper those kind of bots, but he has suggested that there should be a crackdown on scammy bots promoting cryptocurrency hustles.

“If our twitter bid succeeds, we will defeat the spam bots or die trying!” Musk tweeted last week, adding that he’d like to “authenticate all real humans.”

Scrap advertisements

Right now, almost 90% of Twitter’s revenue comes from advertising, but the company has struggled to attract advertisers to the platform, which often devolves into political firestorms and ugly online brawls.

With the company going private, it will not be under the same pressure from shareholders to continually grow advertising revenue. Musk has said it should move to a subscription model.

Twitter has already taken some steps in that direction with the introduction last year of Twitter Blue, a premium service that costs $2.99 a month for additional features, like an undo button that allows for tweets to be recalled before they are sent.

Musk has said Twitter Blue should be cheaper, that if people are paying, they shouldn’t have to see advertisements and that the cryptocurrency that started as a joke, Dogecoin, should be an acceptable form of payment for a Twitter subscription.

And a big unknown: Reinstate Donald Trump?

Musk has not publicly said whether he would allow former President Donald Trump back on the platform after the company permanently suspended him for rhetoric that broke its rules and stoked the siege on the U.S. Capitol on Jan. 6.

In an interview with Fox News on Monday, Trump called Musk “a good man,” saying he was pleased with the billionaire’s acquisition, but Trump said he has no plans to try to return to Twitter. Instead, Trump said he will be focusing on his alternative social network known as Truth Social.

At an all-hands meeting on Monday afternoon, a Twitter employee asked CEO Parag Agrawal whether Trump would be reinstated. Agrawal said that was a question for Musk.

In the news in the US media, it was reported that Musk started negotiations with the board of the social media company to buy Twitter. After the news in question, Twitter’s shares traded on the New York stock exchange gained more than 5 percent.

Credit | GlNews:  (gl-news.com)

Businesses Warned Of Rise In Crypto Crime

Businesses Warned Of Rise In Crypto Crime

crypto crime

Criminal gangs are using digital coins as their currency and businesses are being warned they need to protect themselves.

Criminal gangs are using digital coins as their currency and businesses are being warned they need to protect themselves.

Australia’s financial intelligence agency has released two new guides to help businesses deal with ransomware attacks and spot the criminal use of cryptocurrencies.

Businesses should report any suspicions that digital currencies are being used for money laundering, financing terrorism, or to pay ransoms, Australian Transaction Reports and Analysis Centre (AUSTRAC) chief executive Nicole Rose urged.

Agencies are trying to keep up with rapid change in the digital economy as criminals take advantage of the increasing take-up of digital currencies to commit crimes and hide from law enforcement.

Digital currencies are also being used for a variety of schemes including romance, investment, and job scams. Scamwatch received more than 10,000 reports last year, with losses of almost $130 million.

“Financial service providers need to be alert to the signs of criminal use of digital currencies, including their use in ransomware attacks,” Ms Rose said on Thursday.

Some 500 ransomware attacks were reported in the 2020/21 financial year, up nearly 15 per cent on the year before.

Targets of ransomware attacks, a form of malicious software or malware that locks out computer users, have ranged from transport firms to hospitals.

Hackers demand payments in exchange for restoring access to data and systems, increasingly using cryptocurrencies because they are harder to track.

Defence Minister Peter Dutton has identified Russia-aligned Conti as the most successful and active ransomware-as-a-service (RaaS) operator in Australia.

Blockchain Australia chief executive Steve Vallas said businesses need greater awareness of the risks, and to use the tools to tackle these new threats so innovation and growth can continue.

“The use of digital currencies for criminal purposes has no place in our sector,” he said.

Advice was also issued overnight by Australia’s Five Eyes intelligence partners – the United States, United Kingdom, Canada and New Zealand – to prepare for Russian cyber attacks against critical infrastructure.

Australian Associated Press

Credit: Source link

IMPROVING ACCESS WITH DATA CENTER VIRTUALIZATION

IMPROVING ACCESS WITH DATA CENTER VIRTUALIZATION

IMPROVING-ACCESS-WITH-DATA-CENTER-VIRTUALIZATION

Today’s business climate is changing at a remarkable pace. This has created opportunities that did not exist decades ago. If you want to get ahead, however, you need to know what you are doing. In today’s world, data center virtualization is remarkably popular. This is a noteworthy strategy because it creates a IMPROVING-ACCESS-WITH-DATA-CENTER-VIRTUALIZATIONdisconnect between hardware and software. If you’re looking to improve productivity, this can be a great option. You may or may not understand this now, but the truth is that this is a huge improvement over existing information technology.

Appropriate software plays a big role in any data center virtualization strategy. Strong software gives you a great way to communicate efficiently and effectively. In the twenty first century, there are dozens of businesses that specialize in data center virtualization. Because there are so many options out there, it can be tough to make a good decision. If you review things carefully, though, you will inevitably find something that works for you.

 

First, you need to think about what you need. Make a comprehensive list of all the software and hardware that you are using now. What are your security needs? Are you using a great deal of storage space? Which operating systems do you run on? Once you know what you are looking for, it will be easy to find a virtualized data center that will meet your needs. Integration is crucial. This will make the conversion process quicker.

Data center virtualization relies on your network. You need a strategy that is compatible with your pre existing network. There is only one thing that you really need to think about. Are you looking for a process that is local or hosted? In a local approach, an abstraction is applied to the single computer that is on the system. If you want information stored on a separate serve, you should go with the hosted option. This plan involves creating a permanent connection between the computer and the server. Both of these approaches have their advantages and disadvantages. The bottom line is that you need a data center virtualization strategy that will suit your company’s needs.

Remember that it is not the strong that survive. The truth is that survival is a matter of adaptability. Today, things are changing more quickly than ever. Follow the link to learn more about unified communications. The only way to succeed in business is to change with the times. This means that data center virtualization is crucial. It will dramatically improve your company’s ability to be flexible and versatile. As time goes on, this should have a positive influence on your bottom line.

 

credit: google trends blogs / Data Center management blog

 

How To Target The Right Audience For Your Products and Services

How To Target The Right Audience For Your Products and Services

How To Target The Right Audience For Your Products and Services

How To Target The Right Audience For Your Products and Services

If you are a business and leveraging Digital Marketing for your business, then your digital marketing team should read this article. Your business may belong to the below industry (the list is not exhaustive): Education, Real Estate and Property, Automotive, Retail, Technology, E-commerce, Entertainment and media, Healthcare, Financial services, Restaurants, Travel, Professional Services, Gaming, Sports etc.

In this article, you will learn about conversion and conversion rate.

 

What Is Conversion?

Suppose your website has one FREE eBook that users can download after filling a form. Now you launch one social media advert so that users visit that particular web page, fill the form, and get the eBook. The most crucial action here is “filling the form.” From the Ad campaign perspective, this is the desired action. When this desired action happens, we say conversion occurs.

 

Take another example of conversion. Suppose your website has one sales page that sells one eBook. Now you launch one Advert so that users visit that particular sales page, complete the purchase process, and get the eBook. When users click the BUY NOW button on that page and complete the purchase by paying online, they get the eBook delivered to their email. The most crucial action here is “completing the purchase.” From the Ad campaign perspective, this is the desired action. When this desired action happens, we say conversion occurs.

 

I hope you got the idea of conversion. Remember, conversions may occur on another digital platform other than the website.

Conversions are important to the success of your business.

Few more examples of conversions are as follows:

–       Signing up for a newsletter

–       Watching a video on your website

–       Clicking on a link

–       Booking a demo

–       Asking for a quote for your service

–       Clicking on an advert

–       Submitting a contact form

 

Categories of Conversions

Conversions are generally categorized into two categories: macro conversions and micro conversions.

Any conversions related to business revenue-related goals are called macro conversions (primary goals). Examples include an online order completion, a free subscription sign up, lead generation form submission, requesting a quote.

Any conversions that facilitate macro conversions are called micro conversions (secondary goals). A few examples of micro conversions are watching a product video, viewing a product page, adding a product to the cart, downloading a white paper, newsletter sign up.

One macro conversion of one business may be a micro conversion for another business. For example, “new user registration” may be a macro conversion for one business, but it is a minor conversion for an e-commerce website.  

 

What Is Conversion Rate?

Conversion rate is the percentage of your website visitors that take the desired action.

Conversion Rate = (Number of conversions / Total number of visitors) * 100%

Suppose one of your landing pages gets 1000 visitors. Out of which, 160 visitors take the desired action. In this case, the conversion rate of that landing page will be (160 / 1000) * 100 = 16%

 

Why Is Conversion Rate Important?

–       It helps you test the effectiveness of your marketing campaigns

–       It helps you improve the UI/UX

–       It helps you test the effectiveness of your offer

 

we hope you enjoyed reading this article. we look forward to your thoughts in the comment section.

 

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