This is how to calculate Personal finance Math; your score might shock you

You might be surprised by your score when you calculate Personal Finance Math

You might be surprised by your score when you calculate Personal Finance Math

 

This is how to calculate Personal finance Math; your score might shock you

This is how to calculate Personal finance Math; your score might shock you

This week we are going to do some maths.

Personal Finance is all about planning for and deploying your cash flow to meet financial goals whilst managing risk. Personal Finance covers your income, expenses, assets, and liabilities. It seeks to answer money questions like, how much liquidity is appropriate for you? How much should you save there?

This week we will highlight some personal finance metrics and how to calculate them. These are calculations that you can do on an excel sheet or a calculator, all that is needed is the raw data. (No algebra)

Savings:

Savings is the start of any financial journey and the hardest of the process. When you earn and do not spend, you have saved. There can be no investment without savings; thus, the goal of salvation is to ensure that as income increases, our savings rate also increases. The target is to save a percentage of income and not a nominal value, so the target is to save, for example, 5% of income rather than a nominal figure. The measurable goal is the Savings Rate, simply a percentage of savings to total income.  if you make N1000 and spend N900, then you have a Savings rate of 10, which is calculated as

(Savings/Total Income) *100; (100/1000)*100= 10%

Unsure of what saving rate to adopt? In practice rule of thumb is to save 10% of your income, but do not do this if your budget will be stretched. Instead, start small and adjust your budget to reduce expenses or earn more and meet your target savings. A higher savings rate is preferred because it equips you, the investor, with a tool (cash) to invest.

A good activity is to keep a detailed spending journal, possibly using an app like Modify; this allows you to track back and see where you can adjust savings to raise your savings rate.

Cash flow:

Cash flow is essentially how much you are earning, subtracted from how much you are spending. In essence, are you living within the means of your income? If you have a high savings rate, your cash flow will be increased; if your saving rate is low or negative, your cash flow is negative. The calculation of cash flow is super easy, All cash inflow less all cash outflow. (Note the emphasis on cash)

Keep in mind debt is income to you; thus, when calculating cash flow, ensure you subtract out the cost of any debt incurred to attain that cash. The target is to have a positive cash flow.

Emergency Fund:

As the name implies, an emergency fund is set up to cover unforeseen events that require finances to resolve a medical emergency. Having emergency funds helps avoid liquidating an investment portfolio to meet this unplanned need.

An emergency fund is recommended for 3-6months of your non-discretionary expenses, meaning expenses you must make like food and rent. The emergency fund is usually cash or near cash assets.

We take liquid assets divided by monthly non-discretionary expenses to calculate an emergency fund. Let’s assume we calculate non-discretionary expenses to be 100,000 every month, and we have accumulated 300,000 in liquid assets. Our emergency fund ratio will be 300,000/100,000 or 3. This means the finances can support three months of emergency spending without another inflow. The key to this equation is a proper and accurate determination of “non-Discretionary” expenses.  An emergency fund ratio is three is preferred.

Net worth:

It is a straightforward calculation; Net worth is your total assets, less your total liabilities.

The real work is scheduling all your assets and segmenting them into income-earning and non-incoming assets. Thus, an apartment you own and rent out will be an income-generating asset, while a gold watch will be a non-income generating asset. Similarly, a car you own bought with a bank loan will be an interest-bearing liability for liabilities. In contrast, a zero-interest loan from your employer will be a non-interest-bearing liability.

Then arrange those categories from most liquid to less liquid. Thus, cash in the bank will come before a corporate bond. Similarly, credit card debt will arrive before the principal repayment of a bond you issued for liabilities; Then net off. On my network sheet, I always compare what I earn from my income-bearing assets to what I am paying on the liability side, just as an anchor.

Debt to Asset Ratio:

Keeping a tab on debt is extremely important. Debt allows the acquisition of assets without the payment of cash. For some assets like a home, the cash cost is very high that it makes sense to leverage up to acquire it. Debt is only advisable to buy assets that generate income or reduce an existing expense. A measure to use for debt is the Debt to Asset Ratio, which is Total Liabilities/Total Assets expressed as a percentage.

If your total liabilities are calculated at 25m whilst your total assets are valued at 30m, the debt ratio will be 25/30 or 83%, meaning 83% of your assets are financed by debt. The objective for debt is to trend down level of debt gradually. So, as you begin to approach retirement years, your interest-bearing debt must be significantly reduced or eliminated.

Debt Coverage Ratio: The debt coverage ratio measures how much your cash income meets debt obligations. For instance, if your earn 100,000 a month and you have two loans; an auto loan of 2500 a month and a mortgage of 2000 a month, then your debt coverage ratio will be

100,000/ 2500+2000

100,000/4500 or 22 times cover.

This means the total income earned can cover the interest-paying obligations twenty-two times. This is good.  A low or negative coverage ratio will indicate that your current cash income cannot cover or repay your existing debt.

Another calculation of debt related to income is the long-term debt to Gross Income. This calculation seeks to determine how much of your gross income can be earmarked toward the repayment of longer-termed debt like a mortgage. Most mortgage companies will score your mortgage application based on a variation of this formula. The frame of this measurement is to assume that only a certain percentage of your gross income can be deployed towards long-term loans.

Let’s assume a mortgage company has a 30% debt to a gross income hurdle rate; it essentially means you can only deploy 30% of your gross income to repay the mortgage. In other words, if 30% of your payment cannot refund for your monthly mortgage obligation, you will not qualify for the loan.

Finally, The 72 rule this s a simple hack to know. If you take the rate of return of any investment and divide it by 72, the answer tells you how long before that investment can double your money.

E.g. If I invest in an apartment building with ten rooms and it costs me N10m to build, I expect to earn an 8% return from the rental property. How long before I double my N10m

Using the 72 rule, I divide 72/8 or 9 years.

Remember, the use case of these calculations is to enable you to measure your progress towards a goal. If applied early and adequately, these rations can help you adjust your spending or investment behavior. If you want to buy a home, you know that you have to reduce your other long-term loans to create sufficient space to keep your mortgage payments under the lenders’ recommended hurdle rate.

CREDIT:|| Nairametrics

Hiring for certain roles is slow as GitHub prioritizes 'strategic hires'

Hiring for certain roles is slow as GitHub prioritizes ‘strategic hires’

Hiring for certain roles is slow as GitHub prioritizes ‘strategic hires’

Hiring for certain roles is slow as GitHub prioritizes 'strategic hires'

Hiring for certain roles is slow as GitHub prioritizes ‘strategic hires’

GitHub appears to have pulled back on hiring across certain parts of the organization, becoming the latest tech giant to refactor its recruitment strategy in anticipation of an economic downturn. According to reports on Twitter and several candidates TechCrunch spoke with, GitHub has in recent days closed roles that were previously open, canceling interviews and putting applications on hold.

All the candidates received the same email, which cites “an effort to prioritize [GitHub’s] hiring and be strategic about the roles [it continues] to hire for.” There’s no obvious pattern to the outreach. Developers applying for manager- and director-level roles at the Microsoft-owned company in a range of departments and locations, including San Francisco and London, have been impacted.

In a statement provided to TechCrunch, GitHub said that hiring “continues to be a priority” but that it’s prioritizing “strategic hires” that will “increase long-term business impact.”

“We are monitoring the broader economic climate,” a GitHub spokesperson said via email. “We are actively hiring for the positions listed on our careers page and will continue to update that page as our hiring needs evolve.”

The reduction in roles could be related to a broader, expanded hiring slowdown at Microsoft announced this week, first reported by Bloomberg. Microsoft said in an internal email that it would eliminate many open jobs, including in its Azure cloud business and security software unit, while making some exceptions for “critical” positions.

Earlier in the month, Microsoft cut around 1% of its 180,000-person workforce as part of what it called a strategic “realignment.”

Layoffs within the tech sector have accelerated over the past few months as fears of inflation, the war in Ukraine and the lingering pandemic mount. Startups have had to bear the brunt of the impact. But as the unfavorable conditions persist, there’s been a knock-on effect up the corporate totem pole.

The five biggest technology giants in the U.S. — Apple, Microsoft, Meta, Amazon and Microsoft — have collectively lost more than $2 trillion of stock market value this year. As CNBC noted Tuesday, the tech-heavy Nasdaq 100 index closed trading early this week down more than 26% year-to-date, while the Dow Jones U.S. tech sector shed more than 26%.

Oracle is said to be considering a $1 billion cost-cutting initiative that would include thousands of layoffs. Just yesterday, Google said that it would pause all hiring for two weeks after announcing it would slow down its hiring process for the remainder of the year. Meta has reportedly halted hiring across teams and directed managers to “move to exit” any poor performers. And Apple is planning to tap the breaks on hiring and spending at some divisions next year, according to Bloomberg.

Elsewhere, Twitter let go a third of its recruiting team. Tesla has been laying off hundreds of employees over the past month. And Nvidia, Lyft, Snap, Uber, Spotify, Intel and Salesforce have slowed hiring this spring into summer.

Source:| Techcrunch / Github

Sitemap Generators For Faster, More Productive Crawling

Sitemap Generators For Faster, More Productive Crawling

Sitemap Generators For Faster, More Productive Crawling

Ensure more pages are indexed and crawled. Get it done with these top 10 best sitemap generators (with recommendations for every budget).

 

Sitemaps are a powerful tool for SEO pros and webmasters. They help Google and other search engines navigate through a website and find new pages and content.

It’s not guaranteed that search engines will index the content but telling them what pages are important can make a significant difference.

Sitemaps can help you:

  • Get an overview of your website’s structure.
  • See which pages are being crawled by Google and other search engines.
  • Know how frequently the pages are being crawled.
  • Identify pages that are not being indexed.
  • Determine which pages have errors that need to be fixed.

With help from sitemap generators, the search engine crawls of your website will be faster and more efficient.

If you have a small site i.e., less than a few hundred pages, managing your sitemap on your own is doable.

But if you have a medium or large site and regularly add a significant amount of new content, you may want to consider either adding a dynamic sitemap to your site or looking into a sitemap generator.

A dynamic sitemap automatically adds new pages to the sitemap file.

It is usually faster and requires fewer resources than writing to a static file.

Choosing A Sitemap Generator

If you decide on a sitemap generator, many tools are available online – but which one is the best for you?

Here are 10 of the best sitemap generator tools I’ve found for SEO pros:

1. Google Sitemap Generator

This plugin for WordPress creates a sitemap for your website that will be compatible with all Google requirements.

It’s easy to use and works for all sizes of websites.

The plugin also comes with various translations which can be a great add-on.

2. Screaming Frog

One of the most popular crawlers in the SEO community, Screaming Frog can be used to create sitemaps for any size website.

It also offers an XML sitemap generator.

This tool is a bit more advanced and is specifically designed for larger websites.

The XML sitemap generator follows this progression: Crawl The Website > Click Sitemaps > XML Sitemap > Select Pages To Include.

One of my favorite Screaming Frog features is it allows you to create a sitemap from a list crawl.

For example, if you want to check the status codes of a list of URLs and perform a list crawl, you can create an XML sitemap from that list crawl quickly and easily.

3. XML-Sitemaps.com

This sitemap generator tool allows you to create sitemaps for your website quickly and easily.

It also offers a range of features such as support for multiple languages and the ability to include/exclude certain pages.

With the online generator, you can create a small sitemap for up to 500 URLs.

Check for over 130+ common website issues and get special reports about your site’s crawlability, internal linking, speed & performance, and more.

If you need to create a bigger sitemap (up to 1.5M pages), there’s a pro model.

4. Yoast SEO Sitemap Plugin

A popular WordPress plugin that helps you optimize your website for search engines, Yoast SEO also includes a sitemap generator tool that can help you easily create sitemaps for your website.

One of the most appealing features about the Yoast sitemap generator is its set of sensible defaults for what goes into the sitemap – and for excluding many pages that should not be there.

Yoast SEO chooses to break larger sitemaps into smaller sitemaps. Their sitemaps hold up to 1,000 connected URLs.

5. Inspyder

This website software company offers an XML sitemap generator that is super easy to use and can handle complex sites.

It runs on your PC. You can schedule a sitemap generation and receive an email notification when the sitemap is complete, and also get a sitemap in multiple formats – images, video, etc.

6. Slickplan

A website planning company, Slick plan offers a sitemap generator that is easy to use and offers a WordPress plugin.

A valuable feature of Slick plan’s tool is that it allows you to build a sitemap from scratch using drag and drop or start with an existing website by importing its URL, sitemap index file, or Google XML file.

Slick plan’s visual sitemap generator builds easy-to-navigate hierarchical sitemaps to help you present and test a variety of architecture scenarios for web pages.

You can also offer batch editing for large sitemaps that require numerous edits.

Another cool feature of Slick plan is that it gives users the ability to easily import a website into the application from a previously exported XML file.

Additionally, you can export your existing XML website sitemap directly from WordPress and import it into Slick plan.

7. Dyno mapper

This generator gives you a good solution for realizing and displaying the true architecture of a website with interactive visual sitemaps.

Dynomapper’s sitemap is capable of crawling 200K pages per crawl. The sitemap editor enables users to rework the hierarchy, categorize pages, and assign a workflow status to each page.

8. Sitemap Writer Pro

This is a terrific tool for creating sitemaps fast, and for managing large sites that have millions of URLs.

Sitemap Writer Pro offers eight types of sitemaps to properly index your website: Standard Sitemap, Google Image, Google News, Google Video, Google Images, Google Code Search, Google Geo, and Google Mobile.

9. Write Maps

This is another visual sitemap builder that you can use to create a sitemap without investing time in formatting.

One of the great features of Write Maps is that you can export your visual content into a PDF or share it with a unique URL.

You can also upgrade, downgrade or cancel at any time.

  • Price: The monthly plans are free for three sitemaps up to 50 URLs and go up to $29.99 a month for unlimited sitemaps.

10. Octopus.do.

Eating super-fast visual sitemaps is what Octopus.do does best.

You can generate sitemap XML from visual sitemaps and submit it to Google, Bing, and other search engines to improve your visibility and SEO.

Octopus.do offers an interactive flow, taking full advantage of drag and drop.

You can also export your sitemap to various formats including PDF, PNG, TXT, and XML.

  • Price: Free for one project, then all the way up to $120 per month for unlimited sitemaps and projects.

Takeaways

These are the top 10 sitemap generators based on my experience.

There are many others out there, so be sure to do your research to find the one that is right for you.

Make sure it generates a sitemap that is formatted correctly and that you can easily upload and validate.

I’ll leave you with the following time-saving tips.

Sitemap Tips

Always create multiple sitemaps for different sections of your site. This will help you see which sections of your site have issues getting indexed.

The limit of a single sitemap is 50MB (uncompressed) and 50,000 URLs. If you have a larger file or more URLs, you will need to break your list into multiple sitemaps.

Alternatively, you can create a sitemap index file (a file that points to a list of sitemaps) and submit that single index file to Google.

Google does not consider priority in the sitemaps, so placing one URL as a higher priority will not have any impact on indexing.

Once your sitemap is created, place it on the root, add it to your robots.txt file and submit it to Google via Google Search Console.

After you’ve submitted it, watch for any errors, and check to see that the file has been submitted and read successfully.

 

Credit| (searchenginejournal.com)

 

10 Important Areas to Explore During Your Company’s Mid-Year Check-In

10 Important Areas to Explore During Your Company’s Mid-Year Check-In

Mid-year checks are a great time to revaluate the goals your company made at the beginning of the year and ensure employees and metrics are on the right track. When conducting these check-ins, it’s crucial to look at a few pertinent areas that could hinder your company’s success. To that end, 10 members of Young Entrepreneur Council (YEC) weigh in on the following question:

“When conducting a mid-year check on company goals, what’s one area you’ll want to take a look at, and why? How will this help you gauge your progress?”

Here are their top recommendations.

1. Processes Hindering Employees

“The goal is to understand if any parts of the process are hindering employees from reaching their targets and setting goals. Regular check-ins should be in place, not just mid-year, to consistently evaluate strategies and how the entire team works together. It’s critical to understand if there are bottlenecks in any areas and to optimize how employees meet targets.” ~ Thomas Smale, FE International

2. Mid-Year Successes

“We all know that we need to analyze our goals, evaluate our communication channels and so on, but one area that is often overlooked is reasons to celebrate. Take time to celebrate any mid-year goals you’ve already reached, and recognize yourself and your company for the hard work. Plus, celebrating helps create a winning mindset that will help carry your company forward.” ~ Shu Saito, Fact Retriever

3. Company Culture

“I often think company culture gets overlooked in the midst of mid-year budget and production checks. How is the energy on your team? How are your employees? Mid-year is a great time to take stock of the promises you made at the beginning of the year internally and ensure that your actions match your commitments. Your team is the core of your success, so spend time to make sure they are engaged.” ~ Ashley Sharp, Dwell with Dignity

4. Customer-Facing Communication

“One important area that I like to check is our customer-facing communication. I do a thorough check of our social media content, email newsletters and customer support tickets. This is critical because it helps me find any holes in our communication and make sure our marketing is moving in the right direction. It also gives me the chance to see how customers respond to our marketing.” ~ Syed Balkhi, WPBeginner

5. Your Team’s Performance

“One area to look at is employee productivity. Ultimately, your team’s performance determines how far you go. You can track employee productivity by monitoring their progress on specific projects or goals. Also, check engagement. How connected and motivated are employees to do their work? Consider using surveys, focus groups and interviews to measure

6. Customer Retention and Satisfaction

“I always look at retention and customer satisfaction as the most important metrics. Retention shows us how well we are serving our customers. This results in higher business value and increased loyalty overall. Satisfaction scores like NPS divulge what they’re really feeling and where we can improve. With looming stiff competition, it’s a good challenge for us to retain and satisfy customers.” ~ Candice Georgiadis, Digital Day

7. Your Current Goals’ Progression

“Check on the goals themselves. It’s likely they’ll need to be updated in one of two ways: either scaled back or made more aggressive. This will depend upon current progress. This is the best way to gauge your progress by reviewing what you set out to accomplish in the first place and then acting accordingly.” ~ Andrew Schrage, Money Crashers Personal Finance

8. Your Team’s Happiness

“The first item I look at before the results is how my team is doing. Are they happy (or at least content), and do they still want to be working with me? None of the other goals mean anything if the team is not happy and working toward the same goal together.” ~ Zane Stevens, Protea Financial

9. Cash Flow

“In addition to looking at the profit and loss statement to make sure the company is staying on budget and on target to hit its financial projections for the year, I recommend looking at cash flow, which is the best indicator of your company’s solvency and whether or not you’ll be able to keep your doors open at the end of the year. You always need to have enough cash on hand to pay your bills.” ~ Jonathan Prichard, MattressInsider.com

10. Individual Employee Goals

“Individual employee goals are one thing we check mid-year. We ask employees to log measurable goals with their manager on our HR website and develop plans on how to accomplish them. Then, every quarter during a review, the manager asks the employee how well they performed. If an employee shows they can plan for the long term, that forward thinking can only boost your business.” ~ Duran Inci, Optimum7

 

Credit | @GoogleNews, @SmallBussinessTrends

IMPROVING ACCESS WITH DATA CENTER VIRTUALIZATION

IMPROVING ACCESS WITH DATA CENTER VIRTUALIZATION

IMPROVING-ACCESS-WITH-DATA-CENTER-VIRTUALIZATION

Today’s business climate is changing at a remarkable pace. This has created opportunities that did not exist decades ago. If you want to get ahead, however, you need to know what you are doing. In today’s world, data center virtualization is remarkably popular. This is a noteworthy strategy because it creates a IMPROVING-ACCESS-WITH-DATA-CENTER-VIRTUALIZATIONdisconnect between hardware and software. If you’re looking to improve productivity, this can be a great option. You may or may not understand this now, but the truth is that this is a huge improvement over existing information technology.

Appropriate software plays a big role in any data center virtualization strategy. Strong software gives you a great way to communicate efficiently and effectively. In the twenty first century, there are dozens of businesses that specialize in data center virtualization. Because there are so many options out there, it can be tough to make a good decision. If you review things carefully, though, you will inevitably find something that works for you.

 

First, you need to think about what you need. Make a comprehensive list of all the software and hardware that you are using now. What are your security needs? Are you using a great deal of storage space? Which operating systems do you run on? Once you know what you are looking for, it will be easy to find a virtualized data center that will meet your needs. Integration is crucial. This will make the conversion process quicker.

Data center virtualization relies on your network. You need a strategy that is compatible with your pre existing network. There is only one thing that you really need to think about. Are you looking for a process that is local or hosted? In a local approach, an abstraction is applied to the single computer that is on the system. If you want information stored on a separate serve, you should go with the hosted option. This plan involves creating a permanent connection between the computer and the server. Both of these approaches have their advantages and disadvantages. The bottom line is that you need a data center virtualization strategy that will suit your company’s needs.

Remember that it is not the strong that survive. The truth is that survival is a matter of adaptability. Today, things are changing more quickly than ever. Follow the link to learn more about unified communications. The only way to succeed in business is to change with the times. This means that data center virtualization is crucial. It will dramatically improve your company’s ability to be flexible and versatile. As time goes on, this should have a positive influence on your bottom line.

 

credit: google trends blogs / Data Center management blog

 

Internet Marketing

The  component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services is called DIGITAL MARKETING/INTERNET MARKETING

DIGITAL MARKETING also refers to ‘Achieving marketing objectives through applying digital technologies and media.

Digital marketing has made a great impact in todays world. Using digital marketing, you can reach an enormous audience in a way that is both cost-effective and measurable. Some of the benefits of digital marketing is;

1. Superior Growth Options For Small business

The importance of digital marketing for business lies in the option to select your method of marketing as per your budget and reach a wider audience at a lesser cost. Even a decade back getting your product marketed especially for a small business was a task in itself. They had to resort to small level methods where the guarantee of success was close to negligible.

2. Setting up Brand Reputation
For any business to survive the one thing that they really need to work upon is establishing a reputation that is impeccable. In the past few years, it has become evident that customers will always prefer a company that does not have any scandals associated with it. The importance of Digital marketing today lies in offering you multiple ways to establish a personal rapport with your customer base.

3. Likely to Receive Higher Revenues
Since the amount of money invested is less and the ROI is more the scope to make money is much higher. As per a study conducted by IPSOS Hong Kong in accordance with Google has shown that compared to traditional methods, digital marketing is known to generate 2.8 times more revenue. This coupled with the fact that the conversion rates here are much high ensure that you are minting money as soon as you enter the fray.

4. Stretching out Audience Reach
The most important benefits of digital marketing are reaching your audience to the fullest. Under traditional marketing, you are being bounded by the scope and size of your audience and print media limits you to certain places and markets.

5. Solving Customers Problems
Be it email marketing or social media you can always offer the customer solutions to their problems and make them relate to your product by even providing live chat access. Your website and social media page can easily be converted into a place where the consumer can ask queries, give suggestions and hence take the association with you on a positive level.

6. Can Start With A Small Budget As Well
Everyone has a budget problem in life therefore many businesses didn’t promote themselves. But Digital marketing gives you another advantage of promoting your business with a very small amount. Online marketing benefits small businesses on a large scale with a small investment amount.

7. Go Beyond your Boundaries:
Using digital marketing for the promotion of your business is very unique in nature. You need to come out of your comfort zone and have to put some effort into it. Digital Marketing benefits you only if you are taking an active part in it. The role of digital marketing is very fast as it includes SEO, SMO, SME, and various other processes.

 

Power To The World

The ability or capacity to do something or act in a particular way is known as POWER.

Solar Industry Stats and Growth Projections in 2022

Solar Industry Stats and Growth Projections in 2022

Why is electricity important in our lives?

Electricity has many uses in our day-to-day life. It is used for lighting rooms, working fans, and domestic appliances like using electric stoves,  A/C, and more. All these provide comfort to people. In factories, large machines are worked with the help of electricity also electricity has made a great impact in so many IT companies.

A power supply is an electrical device that supplies electric power to an electrical load. The primary function of a power supply is to convert electric current from a source to the correct voltage, current, and frequency to power the load. Various types of power sources;

1. SOLAR POWER(Power from the sun)

Solar power is the conversion of energy from sunlight into electricity, either directly using photovoltaics (PV), indirectly using concentrated solar power, or a combination.

A solar panel, or photo-voltaic module, assembles photo-voltaic cells mounted in a framework for installation. Solar panels use sunlight as a source of energy and generate direct current electricity.

-Solar power is a free source of energy,

-solar power causes less  electricity loss,

-solar power is good for the environment…

2. INVERTER POWER

A power inverter, or inverter, is a power electronic device or circuitry that changes direct current (DC) to alternating current (AC). The input voltage, output voltage and frequency, and overall power handling depend on the design of the specific device or circuitry. An inverter converts the DC electricity from sources such as batteries or fuel cells to AC electricity.

Inverters ensure that too much or too less of voltage from the conventional supply doesn’t harm the gadgets.

Inverters come in size ratings all the way from 50 watts up to 50,000 watts, although units more prominent than 11,000 watts are rarely used in households or other PV systems. The first thing you have to know about your inverter is what will be the maximum surge, and for how long.

3. UPS

An uninterruptible power supply or uninterruptible power source (UPS) is an electrical apparatus that provides emergency power to a load when the input power source or mains power fails.

An uninterruptible power supply (UPS) is used to protect critical loads from utility-supplied power problems, including spikes, brownouts, fluctuations, and power outages, all using a dedicated battery. If power management software is also used, the UPS allows and facilitates the controlled shutdown of the system.

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3 things to know about digital marketing

Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. It is very cost-effective to use online marketing methods. In this post, we’ll cover three reasons digital marketing is important to your business.

1. You reach people at the comfort of their homes

Your customers are online, which highlights the importance of digital marketing.

With the growth of the Internet, more people are spending their time online. Over 7.7 billion people use the Internet across the globe.

To drive the best results for your business, you need to build your online presence. You will reach more leads that want your products or services.

2. Target your audience better

The ability to target your audience is one of the most obvious reasons why digital marketing is important. You have some control over placement and size. 

But what percent of this billion is actually your target? A particular fashion magazine might have a demographic 59% female ages 35-55. They may have some college education. And you know they’re interested in the type of fashion depicted in the magazine. But that’s a huge demographic.

One of the gifts that digital marketing has given us is the ability to dissect huge demographics. Whittle them down into very targeted groups to get super-focused on a specific kind of person.

Imagine being able to market directly to people who have an interest in your products or services. With digital marketing, you can target your audience more precisely than traditional methods. You can input important information about your audience and use that information to shape your digital marketing campaigns. It makes it easy for you to reach the right people.

3. Easy to Scale and Adapt

As with any marketing, there’s initial investment required to get traffic flowing. But the importance of digital marketing to small businesses becomes very clear when you see how easy it is to scale and adapt as your business grows.

For example, with social media campaigns, display ads and search ads you can choose a daily budget. You know exactly how much that campaign will cost you.

Now you begin to see amazing results. You don’t have to go in and renegotiate an ad spot to keep the ad running. Your ad continues uninterrupted. As you continue to convert that traffic, you just increase your daily spend and revenues with it.

If you got a massive order in from a customer and need to scale back to avoid getting backlogged, it’s just as easy to do that.

If something isn’t working in your marketing, you don’t have to wait for the ad contract to run out. You don’t have to start from scratch.

You’ve got the power. Just make that small change and re-launch the ad.

The importance of digital marketing lies in the fact that you can get instant results. Analyze data and make changes fast to reduce wasted ad spend and lost revenues.

This leads us to just how cost-effective digital marketing is for a small business.

To find out more about digital marketing, follow us on our social media pages or visit our website

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We offer computer repair service for all kinds of desktops and laptops. With over 15 years of experience dealing with all major PC brands, we can fix all computer-related issues quickly and professionally.

Our technicians can also diagnose both hardware and software issues.

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