The component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services is called DIGITAL MARKETING/INTERNET MARKETING
DIGITAL MARKETING also refers to ‘Achieving marketing objectives through applying digital technologies and media.
Digital marketing has made a great impact in todays world. Using digital marketing, you can reach an enormous audience in a way that is both cost-effective and measurable. Some of the benefits of digital marketing is;
1. Superior Growth Options For Small business
The importance of digital marketing for business lies in the option to select your method of marketing as per your budget and reach a wider audience at a lesser cost. Even a decade back getting your product marketed especially for a small business was a task in itself. They had to resort to small level methods where the guarantee of success was close to negligible.
2. Setting up Brand Reputation
For any business to survive the one thing that they really need to work upon is establishing a reputation that is impeccable. In the past few years, it has become evident that customers will always prefer a company that does not have any scandals associated with it. The importance of Digital marketing today lies in offering you multiple ways to establish a personal rapport with your customer base.
3. Likely to Receive Higher Revenues
Since the amount of money invested is less and the ROI is more the scope to make money is much higher. As per a study conducted by IPSOS Hong Kong in accordance with Google has shown that compared to traditional methods, digital marketing is known to generate 2.8 times more revenue. This coupled with the fact that the conversion rates here are much high ensure that you are minting money as soon as you enter the fray.
4. Stretching out Audience Reach
The most important benefits of digital marketing are reaching your audience to the fullest. Under traditional marketing, you are being bounded by the scope and size of your audience and print media limits you to certain places and markets.
5. Solving Customers Problems
Be it email marketing or social media you can always offer the customer solutions to their problems and make them relate to your product by even providing live chat access. Your website and social media page can easily be converted into a place where the consumer can ask queries, give suggestions and hence take the association with you on a positive level.
6. Can Start With A Small Budget As Well
Everyone has a budget problem in life therefore many businesses didn’t promote themselves. But Digital marketing gives you another advantage of promoting your business with a very small amount. Online marketing benefits small businesses on a large scale with a small investment amount.
7. Go Beyond your Boundaries:
Using digital marketing for the promotion of your business is very unique in nature. You need to come out of your comfort zone and have to put some effort into it. Digital Marketing benefits you only if you are taking an active part in it. The role of digital marketing is very fast as it includes SEO, SMO, SME, and various other processes.