PERSONAL CRM SYSTEMS - 7 BENEFITS FOR BUSINESSES - 2022

Your Personal CRM Systems: The Key To A Successful Business

7 BENEFITS OF USING PERSONAL CRM SYSTEMS FOR YOUR BUSINESS 

Do you ever feel like your business is running on autopilot? That everything is just happening so quickly that it’s hard to keep up and stay organized? Learn more about the benefits of organizing your personal CRM system for your business.

Introduction

In business, time is money.
The goal of a CRM system is to help you save time by automating repetitive tasks and keeping all your customer data in one place.
A CRM system can automate many different types of tasks, such as:
-Sending out automated emails or text messages
-Generating leads from social media
-Tracking customers’ interactions with your website or app
-Organizing customer data into easy-to-use reports
-And much more!
There are many different CRM systems on the market, so it’s important to choose one that fits the specific needs of your business.
If you’re not sure where to start, our team at [Your Company Name] can help you find the perfect CRM system for your business.

CRM Systems are important for businesses

CRM systems are important for businesses because they provide a way to manage customer relationships. They can help businesses keep track of customer contact information, sales data, and support requests. Additionally, CRM systems can automate marketing and sales tasks, which can save businesses time and money.

What is CRM?

A CRM system is a software application that helps businesses manage customer data and interactions. It can be used to track customer contact information, sales opportunities, and support requests.
CRM systems are designed to help businesses improve customer relationships by providing a more efficient way to track and manage customer data. By using a CRM system, businesses can gain insights into customer behavior and preferences, which can be used to improve marketing efforts and sales strategies. Additionally, CRM systems can help businesses streamline their operations by automating tasks such as lead management, sales pipeline tracking, and contact management.

Different types of CRM systems

There are different types of CRM systems out there. They can be broadly classified into two categories: on-premise and cloud-based.

On-premise CRM systems are installed on your company’s servers. This means that you will need to have the necessary infrastructure in place to support the system. Cloud-based CRM systems are hosted by the CRM provider and can be accessed via the internet.

Both on-premise and cloud-based CRM systems have their own pros and cons. It is important to understand these before deciding which type of system is right for your business.

On-premise CRM systems offer more control and customization options. However, they are more expensive to set up and maintain. Cloud-based CRM systems are cheaper and easier to set up, but you may have less control over how they are configured.

What to do if you don’t have a CRM system

If you don’t have a CRM system, you’re missing out on a critical tool for success. A CRM system can help you keep track of your customers, prospects, and leads so you can better manage your relationships with them. It can also help you automate your sales and marketing processes, making it easier to close deals and grow your business.

There are a few things you can do if you don’t have a CRM system:

1. Use a contact management system: A contact management system (CMS) can help you keep track of your contacts and their information. This can be helpful if you need to follow up with someone or want to keep track of your interactions with them. There are many CMS options available, both free and paid.

2. Use a spreadsheet: If you don’t want to invest in a CMS, you can always use a spreadsheet to track your contacts and their information. This option is best for small businesses or those just getting started with CRM.

3. Find a CRM provider: If you’re serious about using CRM to grow your business, then you’ll need to find a CRM provider that fits your needs. There are many CRM providers out there, so take some time to research which one would be the best fit for your business.

Conclusion

In order to run a successful business, it is essential to have a good personal CRM system in place. By keeping track of your customers and clients, you will be able to better serve their needs and keep them happy. In turn, this will lead to more repeat business and referrals from satisfied customers. If you are not already using a personal CRM system, now is the time to start. Don’t wait until your business is in chaos before you take action — a little bit of planning and organization can go a long way towards making your business run like a well-oiled machine.

Please drop your comment if you have any questions on how to set up your own CRM for your business. You can also subscribe to our newsletter for more business articles that can enhance your business growth.

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Sitemap Generators For Faster, More Productive Crawling

Sitemap Generators For Faster, More Productive Crawling

Sitemap Generators For Faster, More Productive Crawling

Ensure more pages are indexed and crawled. Get it done with these top 10 best sitemap generators (with recommendations for every budget).

 

Sitemaps are a powerful tool for SEO pros and webmasters. They help Google and other search engines navigate through a website and find new pages and content.

It’s not guaranteed that search engines will index the content but telling them what pages are important can make a significant difference.

Sitemaps can help you:

  • Get an overview of your website’s structure.
  • See which pages are being crawled by Google and other search engines.
  • Know how frequently the pages are being crawled.
  • Identify pages that are not being indexed.
  • Determine which pages have errors that need to be fixed.

With help from sitemap generators, the search engine crawls of your website will be faster and more efficient.

If you have a small site i.e., less than a few hundred pages, managing your sitemap on your own is doable.

But if you have a medium or large site and regularly add a significant amount of new content, you may want to consider either adding a dynamic sitemap to your site or looking into a sitemap generator.

A dynamic sitemap automatically adds new pages to the sitemap file.

It is usually faster and requires fewer resources than writing to a static file.

Choosing A Sitemap Generator

If you decide on a sitemap generator, many tools are available online – but which one is the best for you?

Here are 10 of the best sitemap generator tools I’ve found for SEO pros:

1. Google Sitemap Generator

This plugin for WordPress creates a sitemap for your website that will be compatible with all Google requirements.

It’s easy to use and works for all sizes of websites.

The plugin also comes with various translations which can be a great add-on.

2. Screaming Frog

One of the most popular crawlers in the SEO community, Screaming Frog can be used to create sitemaps for any size website.

It also offers an XML sitemap generator.

This tool is a bit more advanced and is specifically designed for larger websites.

The XML sitemap generator follows this progression: Crawl The Website > Click Sitemaps > XML Sitemap > Select Pages To Include.

One of my favorite Screaming Frog features is it allows you to create a sitemap from a list crawl.

For example, if you want to check the status codes of a list of URLs and perform a list crawl, you can create an XML sitemap from that list crawl quickly and easily.

3. XML-Sitemaps.com

This sitemap generator tool allows you to create sitemaps for your website quickly and easily.

It also offers a range of features such as support for multiple languages and the ability to include/exclude certain pages.

With the online generator, you can create a small sitemap for up to 500 URLs.

Check for over 130+ common website issues and get special reports about your site’s crawlability, internal linking, speed & performance, and more.

If you need to create a bigger sitemap (up to 1.5M pages), there’s a pro model.

4. Yoast SEO Sitemap Plugin

A popular WordPress plugin that helps you optimize your website for search engines, Yoast SEO also includes a sitemap generator tool that can help you easily create sitemaps for your website.

One of the most appealing features about the Yoast sitemap generator is its set of sensible defaults for what goes into the sitemap – and for excluding many pages that should not be there.

Yoast SEO chooses to break larger sitemaps into smaller sitemaps. Their sitemaps hold up to 1,000 connected URLs.

5. Inspyder

This website software company offers an XML sitemap generator that is super easy to use and can handle complex sites.

It runs on your PC. You can schedule a sitemap generation and receive an email notification when the sitemap is complete, and also get a sitemap in multiple formats – images, video, etc.

6. Slickplan

A website planning company, Slick plan offers a sitemap generator that is easy to use and offers a WordPress plugin.

A valuable feature of Slick plan’s tool is that it allows you to build a sitemap from scratch using drag and drop or start with an existing website by importing its URL, sitemap index file, or Google XML file.

Slick plan’s visual sitemap generator builds easy-to-navigate hierarchical sitemaps to help you present and test a variety of architecture scenarios for web pages.

You can also offer batch editing for large sitemaps that require numerous edits.

Another cool feature of Slick plan is that it gives users the ability to easily import a website into the application from a previously exported XML file.

Additionally, you can export your existing XML website sitemap directly from WordPress and import it into Slick plan.

7. Dyno mapper

This generator gives you a good solution for realizing and displaying the true architecture of a website with interactive visual sitemaps.

Dynomapper’s sitemap is capable of crawling 200K pages per crawl. The sitemap editor enables users to rework the hierarchy, categorize pages, and assign a workflow status to each page.

8. Sitemap Writer Pro

This is a terrific tool for creating sitemaps fast, and for managing large sites that have millions of URLs.

Sitemap Writer Pro offers eight types of sitemaps to properly index your website: Standard Sitemap, Google Image, Google News, Google Video, Google Images, Google Code Search, Google Geo, and Google Mobile.

9. Write Maps

This is another visual sitemap builder that you can use to create a sitemap without investing time in formatting.

One of the great features of Write Maps is that you can export your visual content into a PDF or share it with a unique URL.

You can also upgrade, downgrade or cancel at any time.

  • Price: The monthly plans are free for three sitemaps up to 50 URLs and go up to $29.99 a month for unlimited sitemaps.

10. Octopus.do.

Eating super-fast visual sitemaps is what Octopus.do does best.

You can generate sitemap XML from visual sitemaps and submit it to Google, Bing, and other search engines to improve your visibility and SEO.

Octopus.do offers an interactive flow, taking full advantage of drag and drop.

You can also export your sitemap to various formats including PDF, PNG, TXT, and XML.

  • Price: Free for one project, then all the way up to $120 per month for unlimited sitemaps and projects.

Takeaways

These are the top 10 sitemap generators based on my experience.

There are many others out there, so be sure to do your research to find the one that is right for you.

Make sure it generates a sitemap that is formatted correctly and that you can easily upload and validate.

I’ll leave you with the following time-saving tips.

Sitemap Tips

Always create multiple sitemaps for different sections of your site. This will help you see which sections of your site have issues getting indexed.

The limit of a single sitemap is 50MB (uncompressed) and 50,000 URLs. If you have a larger file or more URLs, you will need to break your list into multiple sitemaps.

Alternatively, you can create a sitemap index file (a file that points to a list of sitemaps) and submit that single index file to Google.

Google does not consider priority in the sitemaps, so placing one URL as a higher priority will not have any impact on indexing.

Once your sitemap is created, place it on the root, add it to your robots.txt file and submit it to Google via Google Search Console.

After you’ve submitted it, watch for any errors, and check to see that the file has been submitted and read successfully.

 

Credit| (searchenginejournal.com)

 

Top Networking Trends & Developments 2022

Top Networking Trends & Developments 2022

The networking market is regularly adjusting its hardware and software components to meet the growing data demands of users, both in corporate and residential settings.

Networking use cases and network solutions are expanding as the cloud computing, Internet of Things (IoT), and edge computing markets continue to grow.

Top Networking Trends & Developments 2022

Top Networking Trends & Developments 2022

Learn about some top networking trends that are spearheading or supporting these technological changes in the market:

[5 Top Networking Trends]

1. Enterprise Network Strategy In The User’s Home

The COVID-19 pandemic and changing workforce expectations have led many companies to a more globally distributed remote workforce.

As a result, enterprise networking infrastructure now has to support users in their individual homes.

Drit Suljoti, co-founder and CTO of Catch point, a digital experience monitoring platform provider, explained that consumer-grade networking technology does not always offer the levels of support and visibility necessary for remote work, which is increasingly becoming a problem.

“Organizations across the board have experienced the frustrations and performance volatility that can result from consumer-grade Wi-Fi, VPN clients, and increased dependence on the internet from the employee’s wider household,” Suljoti said. “At the ground level, how can IT support desks ensure they have the necessary visibility into the daily digital life of their remote employees?

“These mission-critical teams need the ability to understand the digital performance of an individual’s device, network, and applications, and the third-party providers they rely on. This is even more essential when employees are working remotely, without on-site support to troubleshoot performance issues.”

Bob Friday, VP and CTO of Mist, Juniper’s artificial intelligence (AI)-driven enterprise business, believes that many companies are starting to respond to this remote work shift by increasing networking security and monitoring in their employees’ remote work environments.

“[A] major shift is in how enterprise-level networking trends are becoming increasingly important for personal users as well,” Friday said. “Whether you’re an executive at a company or you work in a profession that puts you into contact with sensitive information, the continued normalization of remote and hybrid work environments means that enterprise-grade networking and security will move into the home networking space.

“To ensure end-to-end network visibility, reliability, and security, we can expect enterprise-grade networking solutions to begin permeating the remote and hybrid workforce, as enterprise IT teams take an even sharper look at their network edge.”

2. Networking With Remote AI Support

Users and enterprise devices often need technical support that was normally provided in the office.

As remote work continues to become a standard approach, many companies are adopting AI solutions to assist with customer experience (CX) and support requirements of the network.

“More help is needed in managing this critical infrastructure, which is why AI has become a necessity for network management,” said Friday with Mist. “Enterprises and technology providers have already adopted AI assistants in their networking support teams. Cloud AI has enabled a new tech support model, one that has created the volume and quality of data necessary to train AI technologies.

“This AIOps model has led to incredible progress. At present, AI can answer up to 70% of support tickets with the same effectiveness as a domain expert. Eventually, this AIOps technology will move all the way to the end-user.

“And like the average human employee, AI has the ability to learn and improve over time, thus providing a better customer experience consistently and proactively. But unlike the average human employee, that skill and expertise is not lost when they retire or quit. The more that AI is used as part of the IT help desk, the more the technology can improve its answers and, ultimately, the end-user experience.”

3. The Growth Of Intent-Based Networking (IBN)

Networking technology continues to grow more sophisticated. Particularly with the more widespread use of software-defined networking (SDN), intent-based networking is being used more in enterprise networks that want additional business intelligence (BI), configuration management, and other features embedded in their networks.

Eric McGee, senior network engineer at TRGDatacenters, a data center vendor, explained why IBN is helpful to network administrators who want to better understand and manage their networks.

“One important networking technology trend that network engineers need to take note of is the emergence of intent-based networking,” McGee said. “The main role of IBN is to capture business intent and apply these insights across the network, ensuring that network administration is aligned with business intent. In other words, the IBN framework will receive an intent from the business and translate it, or encode it into the configuration of the network, resulting in the desired changes. Now, the network infrastructure is aligned to the business’s current needs.

“IBN also enables the automation of network administrative tasks involved, such as the configuration of networks, mitigation of risks, as well as the reporting and solving of network issues. Implementing IBN as a form of network administration makes the process of creating, managing, implementing, and monitoring network policies easier, simpler, and less labor-intensive. A lot of the manual effort put into traditional configuration management is made redundant when IBN is implemented.”

4. Holistic Networking Offerings

Traditional networking solutions typically require a variety of hardware and software components to work properly. However, as networks continue to evolve their software-defined, cloud, and edge, and solutions, many networking vendors are offering more holistic networking packages to manage every aspect of the network.

Patrick MeLampy, Juniper Fellow at Juniper Networks, a top global networking company, believes that enterprise client-to-cloud connectivity is one of the biggest drivers behind more unified networking packages.

“I’d have to say that there are a few key networking trends that are gaining steam and should be big next year,” MeLampy said. “Enterprise client-to-cloud connectivity service offerings will take off. This means we’ll see Wi-Fi, wired, routing, and security capabilities pulled together, all in one simple offering, making it more efficient and effective for teams to manage ever-expanding networks.”

More on networking offerings: Guide to Network-as-a-Service (NaaS)

5. Managing Network Data With Different Ops Methodologies

With more software- and cloud-based networking solutions used across the board, a number of companies are looking into new ways to manage and read their networking data.

Richard Larkin, manager of North America sales engineering at Net Brain, a next-gen network operations company, believes that the knowledge and approach of different ops teams are particularly applicable to new ways of automating network data management.

“The days of managing networks with SNMP polling and traps as well as syslog data are almost over,” Larkin said. “Many enterprises still leverage these telemetry sources, but it’s not enough. We need a more comprehensive solution harvesting data, from API, CLI, packet, net flow, and other sources, to get the complete picture as well as visibility into SD-WAN, SDN, cloud, and SaaS offerings.

“A trend that I am seeing is the blending and blurring of lines between Net Ops, Sec Ops, and DevOps. With networks becoming more software-defined and cloud-based, organizations are trying to fill the gap with the traditional network monitoring data (SNMP, syslog, etc.) with homegrown solutions using Python, Ansible, and other coding. What would be interesting is if there was an easier way to codify the knowledge of the Net Ops teams that required minimal coding and can be produced in minutes, not hours, days, and weeks.

COPY:| @Datamation

10 Important Areas to Explore During Your Company’s Mid-Year Check-In

10 Important Areas to Explore During Your Company’s Mid-Year Check-In

Mid-year checks are a great time to revaluate the goals your company made at the beginning of the year and ensure employees and metrics are on the right track. When conducting these check-ins, it’s crucial to look at a few pertinent areas that could hinder your company’s success. To that end, 10 members of Young Entrepreneur Council (YEC) weigh in on the following question:

“When conducting a mid-year check on company goals, what’s one area you’ll want to take a look at, and why? How will this help you gauge your progress?”

Here are their top recommendations.

1. Processes Hindering Employees

“The goal is to understand if any parts of the process are hindering employees from reaching their targets and setting goals. Regular check-ins should be in place, not just mid-year, to consistently evaluate strategies and how the entire team works together. It’s critical to understand if there are bottlenecks in any areas and to optimize how employees meet targets.” ~ Thomas Smale, FE International

2. Mid-Year Successes

“We all know that we need to analyze our goals, evaluate our communication channels and so on, but one area that is often overlooked is reasons to celebrate. Take time to celebrate any mid-year goals you’ve already reached, and recognize yourself and your company for the hard work. Plus, celebrating helps create a winning mindset that will help carry your company forward.” ~ Shu Saito, Fact Retriever

3. Company Culture

“I often think company culture gets overlooked in the midst of mid-year budget and production checks. How is the energy on your team? How are your employees? Mid-year is a great time to take stock of the promises you made at the beginning of the year internally and ensure that your actions match your commitments. Your team is the core of your success, so spend time to make sure they are engaged.” ~ Ashley Sharp, Dwell with Dignity

4. Customer-Facing Communication

“One important area that I like to check is our customer-facing communication. I do a thorough check of our social media content, email newsletters and customer support tickets. This is critical because it helps me find any holes in our communication and make sure our marketing is moving in the right direction. It also gives me the chance to see how customers respond to our marketing.” ~ Syed Balkhi, WPBeginner

5. Your Team’s Performance

“One area to look at is employee productivity. Ultimately, your team’s performance determines how far you go. You can track employee productivity by monitoring their progress on specific projects or goals. Also, check engagement. How connected and motivated are employees to do their work? Consider using surveys, focus groups and interviews to measure

6. Customer Retention and Satisfaction

“I always look at retention and customer satisfaction as the most important metrics. Retention shows us how well we are serving our customers. This results in higher business value and increased loyalty overall. Satisfaction scores like NPS divulge what they’re really feeling and where we can improve. With looming stiff competition, it’s a good challenge for us to retain and satisfy customers.” ~ Candice Georgiadis, Digital Day

7. Your Current Goals’ Progression

“Check on the goals themselves. It’s likely they’ll need to be updated in one of two ways: either scaled back or made more aggressive. This will depend upon current progress. This is the best way to gauge your progress by reviewing what you set out to accomplish in the first place and then acting accordingly.” ~ Andrew Schrage, Money Crashers Personal Finance

8. Your Team’s Happiness

“The first item I look at before the results is how my team is doing. Are they happy (or at least content), and do they still want to be working with me? None of the other goals mean anything if the team is not happy and working toward the same goal together.” ~ Zane Stevens, Protea Financial

9. Cash Flow

“In addition to looking at the profit and loss statement to make sure the company is staying on budget and on target to hit its financial projections for the year, I recommend looking at cash flow, which is the best indicator of your company’s solvency and whether or not you’ll be able to keep your doors open at the end of the year. You always need to have enough cash on hand to pay your bills.” ~ Jonathan Prichard, MattressInsider.com

10. Individual Employee Goals

“Individual employee goals are one thing we check mid-year. We ask employees to log measurable goals with their manager on our HR website and develop plans on how to accomplish them. Then, every quarter during a review, the manager asks the employee how well they performed. If an employee shows they can plan for the long term, that forward thinking can only boost your business.” ~ Duran Inci, Optimum7

 

Credit | @GoogleNews, @SmallBussinessTrends

IMPROVING ACCESS WITH DATA CENTER VIRTUALIZATION

IMPROVING ACCESS WITH DATA CENTER VIRTUALIZATION

IMPROVING-ACCESS-WITH-DATA-CENTER-VIRTUALIZATION

Today’s business climate is changing at a remarkable pace. This has created opportunities that did not exist decades ago. If you want to get ahead, however, you need to know what you are doing. In today’s world, data center virtualization is remarkably popular. This is a noteworthy strategy because it creates a IMPROVING-ACCESS-WITH-DATA-CENTER-VIRTUALIZATIONdisconnect between hardware and software. If you’re looking to improve productivity, this can be a great option. You may or may not understand this now, but the truth is that this is a huge improvement over existing information technology.

Appropriate software plays a big role in any data center virtualization strategy. Strong software gives you a great way to communicate efficiently and effectively. In the twenty first century, there are dozens of businesses that specialize in data center virtualization. Because there are so many options out there, it can be tough to make a good decision. If you review things carefully, though, you will inevitably find something that works for you.

 

First, you need to think about what you need. Make a comprehensive list of all the software and hardware that you are using now. What are your security needs? Are you using a great deal of storage space? Which operating systems do you run on? Once you know what you are looking for, it will be easy to find a virtualized data center that will meet your needs. Integration is crucial. This will make the conversion process quicker.

Data center virtualization relies on your network. You need a strategy that is compatible with your pre existing network. There is only one thing that you really need to think about. Are you looking for a process that is local or hosted? In a local approach, an abstraction is applied to the single computer that is on the system. If you want information stored on a separate serve, you should go with the hosted option. This plan involves creating a permanent connection between the computer and the server. Both of these approaches have their advantages and disadvantages. The bottom line is that you need a data center virtualization strategy that will suit your company’s needs.

Remember that it is not the strong that survive. The truth is that survival is a matter of adaptability. Today, things are changing more quickly than ever. Follow the link to learn more about unified communications. The only way to succeed in business is to change with the times. This means that data center virtualization is crucial. It will dramatically improve your company’s ability to be flexible and versatile. As time goes on, this should have a positive influence on your bottom line.

 

credit: google trends blogs / Data Center management blog

 

How To Target The Right Audience For Your Products and Services

How To Target The Right Audience For Your Products and Services

How To Target The Right Audience For Your Products and Services

How To Target The Right Audience For Your Products and Services

If you are a business and leveraging Digital Marketing for your business, then your digital marketing team should read this article. Your business may belong to the below industry (the list is not exhaustive): Education, Real Estate and Property, Automotive, Retail, Technology, E-commerce, Entertainment and media, Healthcare, Financial services, Restaurants, Travel, Professional Services, Gaming, Sports etc.

In this article, you will learn about conversion and conversion rate.

 

What Is Conversion?

Suppose your website has one FREE eBook that users can download after filling a form. Now you launch one social media advert so that users visit that particular web page, fill the form, and get the eBook. The most crucial action here is “filling the form.” From the Ad campaign perspective, this is the desired action. When this desired action happens, we say conversion occurs.

 

Take another example of conversion. Suppose your website has one sales page that sells one eBook. Now you launch one Advert so that users visit that particular sales page, complete the purchase process, and get the eBook. When users click the BUY NOW button on that page and complete the purchase by paying online, they get the eBook delivered to their email. The most crucial action here is “completing the purchase.” From the Ad campaign perspective, this is the desired action. When this desired action happens, we say conversion occurs.

 

I hope you got the idea of conversion. Remember, conversions may occur on another digital platform other than the website.

Conversions are important to the success of your business.

Few more examples of conversions are as follows:

–       Signing up for a newsletter

–       Watching a video on your website

–       Clicking on a link

–       Booking a demo

–       Asking for a quote for your service

–       Clicking on an advert

–       Submitting a contact form

 

Categories of Conversions

Conversions are generally categorized into two categories: macro conversions and micro conversions.

Any conversions related to business revenue-related goals are called macro conversions (primary goals). Examples include an online order completion, a free subscription sign up, lead generation form submission, requesting a quote.

Any conversions that facilitate macro conversions are called micro conversions (secondary goals). A few examples of micro conversions are watching a product video, viewing a product page, adding a product to the cart, downloading a white paper, newsletter sign up.

One macro conversion of one business may be a micro conversion for another business. For example, “new user registration” may be a macro conversion for one business, but it is a minor conversion for an e-commerce website.  

 

What Is Conversion Rate?

Conversion rate is the percentage of your website visitors that take the desired action.

Conversion Rate = (Number of conversions / Total number of visitors) * 100%

Suppose one of your landing pages gets 1000 visitors. Out of which, 160 visitors take the desired action. In this case, the conversion rate of that landing page will be (160 / 1000) * 100 = 16%

 

Why Is Conversion Rate Important?

–       It helps you test the effectiveness of your marketing campaigns

–       It helps you improve the UI/UX

–       It helps you test the effectiveness of your offer

 

we hope you enjoyed reading this article. we look forward to your thoughts in the comment section.

 

Social Media Monitoring

WHAT IS SOCIAL MEDIA MONITORING?

Social media monitoring means tracking hashtags, keywords, and mentions relevant to your brand to stay informed about your audience and industry.

By monitoring this data, you’re doing research that is both quantitative (metrics and analytics) and qualitative (the inspiration for posts and strategies). You’ll get information that can help you determine things like:

  •       Social share of voice (i.e. what percentage of the conversation is about you, as opposed to being about your competitors)
  •        The social sentiment (i.e., what’s the mood of the conversation)
  •       Social ROI (i.e., how much your dollar investment in social is paying off)
  •       Relevant hashtags and keywords (i.e., which Instagram hashtags or YouTube keywords you might want to use in the future to expand your reach)
  •       Trends (i.e., what is your audience talking about, what new ideas, aesthetics, or memes are popping up, are the platforms offering new tools and services, etc.)

 

For brands, social monitoring is an essential part of being a good social citizen and succeeding on social, period. For instance, you wouldn’t launch into a high-pressure sales pitch (or informative lecture, or for that matter a standup routine) to a new customer who’s just walked in the door. You’d listen first, and at least figure out what they’re looking for or why they’re in your office.

Likewise, on social media, paying attention to what people are saying is necessary to be relevant, engaging, and to prevent yourself from making off-key blunders.

Internet Marketing

The  component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services is called DIGITAL MARKETING/INTERNET MARKETING

DIGITAL MARKETING also refers to ‘Achieving marketing objectives through applying digital technologies and media.

Digital marketing has made a great impact in todays world. Using digital marketing, you can reach an enormous audience in a way that is both cost-effective and measurable. Some of the benefits of digital marketing is;

1. Superior Growth Options For Small business

The importance of digital marketing for business lies in the option to select your method of marketing as per your budget and reach a wider audience at a lesser cost. Even a decade back getting your product marketed especially for a small business was a task in itself. They had to resort to small level methods where the guarantee of success was close to negligible.

2. Setting up Brand Reputation
For any business to survive the one thing that they really need to work upon is establishing a reputation that is impeccable. In the past few years, it has become evident that customers will always prefer a company that does not have any scandals associated with it. The importance of Digital marketing today lies in offering you multiple ways to establish a personal rapport with your customer base.

3. Likely to Receive Higher Revenues
Since the amount of money invested is less and the ROI is more the scope to make money is much higher. As per a study conducted by IPSOS Hong Kong in accordance with Google has shown that compared to traditional methods, digital marketing is known to generate 2.8 times more revenue. This coupled with the fact that the conversion rates here are much high ensure that you are minting money as soon as you enter the fray.

4. Stretching out Audience Reach
The most important benefits of digital marketing are reaching your audience to the fullest. Under traditional marketing, you are being bounded by the scope and size of your audience and print media limits you to certain places and markets.

5. Solving Customers Problems
Be it email marketing or social media you can always offer the customer solutions to their problems and make them relate to your product by even providing live chat access. Your website and social media page can easily be converted into a place where the consumer can ask queries, give suggestions and hence take the association with you on a positive level.

6. Can Start With A Small Budget As Well
Everyone has a budget problem in life therefore many businesses didn’t promote themselves. But Digital marketing gives you another advantage of promoting your business with a very small amount. Online marketing benefits small businesses on a large scale with a small investment amount.

7. Go Beyond your Boundaries:
Using digital marketing for the promotion of your business is very unique in nature. You need to come out of your comfort zone and have to put some effort into it. Digital Marketing benefits you only if you are taking an active part in it. The role of digital marketing is very fast as it includes SEO, SMO, SME, and various other processes.

 

Power To The World

The ability or capacity to do something or act in a particular way is known as POWER.

Solar Industry Stats and Growth Projections in 2022

Solar Industry Stats and Growth Projections in 2022

Why is electricity important in our lives?

Electricity has many uses in our day-to-day life. It is used for lighting rooms, working fans, and domestic appliances like using electric stoves,  A/C, and more. All these provide comfort to people. In factories, large machines are worked with the help of electricity also electricity has made a great impact in so many IT companies.

A power supply is an electrical device that supplies electric power to an electrical load. The primary function of a power supply is to convert electric current from a source to the correct voltage, current, and frequency to power the load. Various types of power sources;

1. SOLAR POWER(Power from the sun)

Solar power is the conversion of energy from sunlight into electricity, either directly using photovoltaics (PV), indirectly using concentrated solar power, or a combination.

A solar panel, or photo-voltaic module, assembles photo-voltaic cells mounted in a framework for installation. Solar panels use sunlight as a source of energy and generate direct current electricity.

-Solar power is a free source of energy,

-solar power causes less  electricity loss,

-solar power is good for the environment…

2. INVERTER POWER

A power inverter, or inverter, is a power electronic device or circuitry that changes direct current (DC) to alternating current (AC). The input voltage, output voltage and frequency, and overall power handling depend on the design of the specific device or circuitry. An inverter converts the DC electricity from sources such as batteries or fuel cells to AC electricity.

Inverters ensure that too much or too less of voltage from the conventional supply doesn’t harm the gadgets.

Inverters come in size ratings all the way from 50 watts up to 50,000 watts, although units more prominent than 11,000 watts are rarely used in households or other PV systems. The first thing you have to know about your inverter is what will be the maximum surge, and for how long.

3. UPS

An uninterruptible power supply or uninterruptible power source (UPS) is an electrical apparatus that provides emergency power to a load when the input power source or mains power fails.

An uninterruptible power supply (UPS) is used to protect critical loads from utility-supplied power problems, including spikes, brownouts, fluctuations, and power outages, all using a dedicated battery. If power management software is also used, the UPS allows and facilitates the controlled shutdown of the system.

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3 things to know about digital marketing

Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. It is very cost-effective to use online marketing methods. In this post, we’ll cover three reasons digital marketing is important to your business.

1. You reach people at the comfort of their homes

Your customers are online, which highlights the importance of digital marketing.

With the growth of the Internet, more people are spending their time online. Over 7.7 billion people use the Internet across the globe.

To drive the best results for your business, you need to build your online presence. You will reach more leads that want your products or services.

2. Target your audience better

The ability to target your audience is one of the most obvious reasons why digital marketing is important. You have some control over placement and size. 

But what percent of this billion is actually your target? A particular fashion magazine might have a demographic 59% female ages 35-55. They may have some college education. And you know they’re interested in the type of fashion depicted in the magazine. But that’s a huge demographic.

One of the gifts that digital marketing has given us is the ability to dissect huge demographics. Whittle them down into very targeted groups to get super-focused on a specific kind of person.

Imagine being able to market directly to people who have an interest in your products or services. With digital marketing, you can target your audience more precisely than traditional methods. You can input important information about your audience and use that information to shape your digital marketing campaigns. It makes it easy for you to reach the right people.

3. Easy to Scale and Adapt

As with any marketing, there’s initial investment required to get traffic flowing. But the importance of digital marketing to small businesses becomes very clear when you see how easy it is to scale and adapt as your business grows.

For example, with social media campaigns, display ads and search ads you can choose a daily budget. You know exactly how much that campaign will cost you.

Now you begin to see amazing results. You don’t have to go in and renegotiate an ad spot to keep the ad running. Your ad continues uninterrupted. As you continue to convert that traffic, you just increase your daily spend and revenues with it.

If you got a massive order in from a customer and need to scale back to avoid getting backlogged, it’s just as easy to do that.

If something isn’t working in your marketing, you don’t have to wait for the ad contract to run out. You don’t have to start from scratch.

You’ve got the power. Just make that small change and re-launch the ad.

The importance of digital marketing lies in the fact that you can get instant results. Analyze data and make changes fast to reduce wasted ad spend and lost revenues.

This leads us to just how cost-effective digital marketing is for a small business.

To find out more about digital marketing, follow us on our social media pages or visit our website

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